2013 Fiscal Year Final Research Report
The reverse internationalization of new born local retailers-from a view point of competitive interaction-
| Project/Area Number |
23330144
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
MUKOYAMA MASAO 流通科学大学, 総合政策学部, 教授 (00182072)
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| Co-Investigator(Kenkyū-buntansha) |
CHOI Sang-chul 流通科学大学, 総合政策学部, 教授 (10281172)
BAEK Jung-yim 流通科学大学, 商学部, 准教授 (60400074)
CHO Myung-rae 香川大学, 経済学部, 准教授 (60582228)
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| Project Period (FY) |
2011-04-01 – 2014-03-31
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| Keywords | 逆進出 / 小売国際化 / 新興国市場 / 現地適応 / イノベーション / Format |
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| Research Abstract |
The main players of retail internationalization have ever been the excellent retailers in advanced county. However the retailers that were born in a country besides advanced country begin to internationalize. This research focuses on this new phenomenon and makes clear why it is possible. As a result of the research, it became clear as the followings. (1)A new international phenomenon, called reverse internationalization, is progressing in the developing country.(2)The retailers that internationalize reversely are not necessary to be born in developing country, but we can identify the reverse international behavior of retailers that were born in a country which has been eroded by foreign international retailers. (3)As a result of competitive interaction between advanced international retailers and new born local retailers, reverse internationalization occurs through the latter's competitive advantages.
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