2013 Fiscal Year Final Research Report
Behavioral science approach to the functions of "kawaii" as an emotion
| Project/Area Number |
23330217
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Experimental psychology
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| Research Institution | Hiroshima University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KOMORI Masashi 大阪電気通信大学, 情報通信工学部, 教授 (60352019)
KANAI Yoshihiro 東北学院大学, 教養学部, 准教授 (60432689)
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| Research Collaborator |
IHARA Namiha 広島大学, 大学院・総合科学研究科
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| Project Period (FY) |
2011-04-01 – 2014-03-31
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| Keywords | 感情 / 認知 / 感性 / 心理生理学 |
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| Research Abstract |
"Kawaii" is one of the most popular words in contemporary Japan and is often recognized as representative of Japanese pop culture. Based on the idea that "kawaii" is an emotion, rather than an attribute of a certain object, this study investigated the characteristics and functions of the "kawaii" emotion through surveys and laboratory experiments. The results show that "kawaii" is a socially oriented positive emotion related to the approach motivation of watching for and staying with preferable persons and objects and that it exerts a wide influence on subjective feelings, physiology, and behavior.
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