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2013 Fiscal Year Final Research Report

Comparing Mobile IT Usage in Japan and the United States

Research Project

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Project/Area Number 23530429
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Business administration
Research InstitutionTokyo University of Marine Science and Technology

Principal Investigator

OGAWA Mikako  東京海洋大学, 学内共同利用施設等, 助教 (60456308)

Project Period (FY) 2011 – 2013
KeywordsモバイルIT / 日米比較 / 価値共創 / ソーシャルメディア / コミュニケーション / 食品企業 / 消費者調査 / 経営情報
Research Abstract

The objective of this research is to clarify a usage of mobile Information Communication Technology by food companies. These researches were conducted; (1) literature review on value co-creation, social media (SM), and food safety, (2) company survey on SM usage, (3) a survey on menu labeling in the US and Japan, (4) a consumer survey on mobile shopping (5) a survey on dining out behavior and information behavior by consumer and food allergy patients' family. As results of comparison on provided information, while food allergy information is rich in Japan, calorie and nutrition information is rich in the US. The difference might reflect social interests or national issues of two countries; food allergy in Japan and obesity in the US. No longer the difference of devices (mobile or PC) is issue. Some companies have started to find the way to co-creation relationships and seemed to regard providing information and communication as one of the measures of value co-creation with customer.

  • Research Products

    (13 results)

All 2014 2013 2012

All Journal Article (10 results) Presentation (3 results)

  • [Journal Article] Impact of General Social Media Experience on Usefulness for Business in the Workplace2014

    • Author(s)
      Donald L. Amoroso, Tsuneki Mukahi, and Mikako Ogawa
    • Journal Title

      In In Lee (Eds.), the Integrating Social Media into Business Practice, Applications, Management, and Models

  • [Journal Article] Co-Creation between Food Allergy Customers and Restaurants Using Mobile Devices2014

    • Author(s)
      Mikako Ogawa, Ayaka Tanaka, Keiichi Noda, and Donald L. Amoroso
    • Journal Title

      In Mehdi Khosrow-Pour (Eds.), Inventive Approaches for Technology Integration and Information Resources Management

  • [Journal Article] Comparing Mobile and PC Internet Adoption Factors of Loyalty and Satisfaction with Online Shopping Consumers2013

    • Author(s)
      Donald L. Amoroso and Mikako Ogawa
    • Journal Title

      International Journal of E-Business Research

      Volume: Vol.9, No.2 Pages: 24-45

  • [Journal Article] ソーシャルリスニングの課題と可能性:飲料メーカーの事例より2013

    • Author(s)
      小川美香子
    • Journal Title

      経営情報学会全国研究発表大会要旨集(2013年春季H1-3)

      Volume: Vol.2013f

  • [Journal Article] SNS研究レビューと分類2013

    • Author(s)
      小川美香子
    • Journal Title

      第19回社会情報システム学シンポジウム学術講演論文集

      Pages: 7-12

  • [Journal Article] Research on Food Allergy Information using Smart Mobile Media Devices to Enhance Communication at Restaurants2012

    • Author(s)
      Mikako Ogawa, Ayaka Tanaka, Keiichi Noda, Ayako Kawai and Donald L. Amoroso
    • Journal Title

      International Journal of E-Business Research

      Volume: Vol.8, No.3 Pages: 1-17

  • [Journal Article] SNS研究の動向2012

    • Author(s)
      小川美香子
    • Journal Title

      経営情報学会全国研究発表大会要旨集(2012年秋季E4-2)

      Volume: Vol.2012f Pages: 315-348

  • [Journal Article] 日本と英語圏の食産業によるSNS活用に関する一考察2012

    • Author(s)
      小川美香子・田中あやか
    • Journal Title

      2012年度日本フードシステム学会大会報告要旨集

      Pages: 196-197

  • [Journal Article] Differences between Japan and the United States Adoption of Mobile and PC Applications2012

    • Author(s)
      Donald L. Amoroso, Mikako Ogawa and Tsuneki Mukahi
    • Journal Title

      Proceedings in Annual Conference of Japan Society for Management Information 2012 Spring

      Volume: Vol.2012s Pages: 1-4

  • [Journal Article] Social Media Use at Work : Comparison of the United States and Japan2012

    • Author(s)
      Mikako Ogawa, Donald L. Amoroso, Tsuneki Mukahi, Motonari Tanabu, Osamu Sato
    • Journal Title

      Proceedings in Annual Conference of Japan Society for Management Information 2012 Spring, A2-2

      Volume: Vol.2012s Pages: 17-20

  • [Presentation] 外食・中食で参考にする情報、しない情報:消費者調査と食物アレルギー患者家族調査より2014

    • Author(s)
      小川美香子
    • Organizer
      日本フードサービス学会第19回年次大会
    • Place of Presentation
      学習院大学、東京都豊島区
    • Year and Date
      2014-05-10
  • [Presentation] How to Provide Menu Information : Legislation and Fieldwork in Los Angeles2013

    • Author(s)
      Mikako Ogawa
    • Organizer
      JPAIS/JASMIN International Meeting 2013 of the 2013 International Conference on Information Systems (ICIS 2013)
    • Place of Presentation
      Università Bocconi (Milan Italy)
    • Year and Date
      2013-12-18
  • [Presentation] Comparing Innovation Approaches in Japan and the United States : An Interview with NTT DoCoMo's i-Mode Founder2012

    • Author(s)
      Donald L. AMOROSO and Mikako OGAWA
    • Organizer
      9th Asian Network for Learning, Innovation, and Competence Building Systems (ASIALICS)
    • Place of Presentation
      Manila, Philippines
    • Year and Date
      20121004-05

URL: 

Published: 2015-07-16  

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