2013 Fiscal Year Final Research Report
Analysis of retail behavior and retail structure in the East Asia (Focus on conflict of internationalization and localization)
| Project/Area Number |
23530538
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Nagasaki |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
YAMAGUCHI Yukiko 長崎県立大学, 経済学部, 教授 (60341674)
IWANAGA Tadayasu 中村学園大学, 流通科学部, 教授 (90304873)
YANAGI Jun 下関市立大学, 経済学部, 准教授 (50353181)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 東アジア / 小売国際化 / 地域化 |
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| Research Abstract |
We focused on the dynamic state of retail behavior and retail structure in the East Asia area. We conducted interview investigation to the Japanese retail company which has advanced to the East Asia area in order to analyze change of the retail behavior in globalization. Moreover, we carried out the questionnaire for a local consumer in the shopping center of the local city in China in order to investigate change of a consumer behavior. A big trend called internationalization has had huge influence on retail behavior of the East Asia area. Simultaneously, the retail company needs to cope with the originality of the region.
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