2013 Fiscal Year Final Research Report
a study of the consumption of enterteinment and the user value creation
| Project/Area Number |
23530543
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Sophia University |
|---|
Principal Investigator |
ARAI NORIKO 上智大学, 経済学部, 教授 (50286134)
|
|---|
| Project Period (FY) |
2011 – 2013
|
| Keywords | リレーションシップマーケティング / エンターテイメント / ブランディッド・エンターテイメント / プロダクトプレースメント / ファン行動 / コンテンツ消費 |
|---|
| Research Abstract |
I consider it around the fan behavior for entertainment content consumption , and was analyzed by using the framework of relationship marketing and examined for association continuity and future consumption behavior for animation and idle. As a result, I found that the difference in category Anime, Idol, and games, attitude towards consumption of future awareness and consumption is significantly different.
|
