2014 Fiscal Year Final Research Report
Elucidation of service relationship creating process
| Project/Area Number |
23530559
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Keywords | リレーションシップ |
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| Outline of Final Research Achievements |
The object of this study is elucidation of service relationship creating process. How can shopper change a new customer to a regular customer? Under this awareness of the issues, we study the relationship between some department store cosmetics shopper and customer. We found 2 points.
1. To make relationship, trust is needed from starting point of customer contact. 2. To make relationship, shopper’s friendship is needed from starting point of customer contact.
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| Free Research Field |
マーケティング
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