2013 Fiscal Year Final Research Report
Comparative Analysis of Spectator Motives among Japanese, Korean and Chinese Professional Soccer Spectators
| Project/Area Number |
23700751
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Sports science
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| Research Institution | Aichi University |
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Principal Investigator |
WON Jung-uk 愛知大学, 地域政策学部, 准教授 (50460514)
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| Project Period (FY) |
2011 – 2013
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| Keywords | スポーツ観戦者 / 観戦動機 / 国際比較 / Ｊリーグ / Ｋリーグ / Ｃリーグ |
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| Research Abstract |
This study aimed to refine and further develop existing motivation scales in a cross-national context, and examine differences of descriptive variables and spectator motives among Japanese, Korean, and Chinese professional soccer spectators. We confirmed that the refined motivation scales we developed for Chinese soccer spectators' motives were valid and that therer were several differences in demographics, attendance ferqunecy, team identification, and spectator motives among three countries spectators.
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Research Products
(9 results)
