2013 Fiscal Year Final Research Report
Study on Benchmarks for finance and marketing of Comprehensive Community Sports Clubs
| Project/Area Number |
24700672
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Sports science
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| Research Institution | Kanazawa Seiryo University |
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Principal Investigator |
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| Research Collaborator |
奥田 睦子 金沢大学, 准教授
神野 賢治 富山大学, 専任講師
谷畠 範恭 金沢星稜大学, 女子短期大学部, 准教授
西村 貴之 金沢大学, 特任助教
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| Project Period (FY) |
2012-04-01 – 2014-03-31
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| Keywords | 総合型地域スポーツクラブ / NPO / 財務持続性 / マーケティング |
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| Research Abstract |
The main results of this study are as follows 1) sports organizations start from the circle-type activity funded by membership fees and reach to business operation. Concentrated increase in commercial revenues is effective for the income expansion. On the contrary socially supported income tend to decrease. 2) Three satisfaction factors were extracted from the factor analysis : program, exchange, equipment.
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