2015 Fiscal Year Final Research Report
Establishment of the scale development process with a focus on verification of construct validity
Project/Area Number |
24730360
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Multi-year Fund |
Research Field |
Commerce
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Research Institution | Fukushima University |
Principal Investigator |
Nakamura Akito 福島大学, 経済経営学類, 准教授 (90548489)
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Project Period (FY) |
2012-04-01 – 2016-03-31
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Keywords | 尺度開発 / 構成概念妥当性 |
Outline of Final Research Achievements |
For dealing with psychological variables in marketing, it is made of many psychological scales to measure it. However, scale development method (creating of the scale), the validity of the verification method (evaluation of the scale), and numerical criteria is diverse research. Therefore, in this study across some areas, compare and evaluate these methods and numerical criteria. It was to create a database in order to standardize the methods and numerical criteria. The database is not yet complete, but can make a format of the most hand-consuming database, there were a lot of knowledge by further comparison with other areas such as psychology, business administration, and epidemiology. The future to accomplish the database is scheduled to go specifically shown for the desired technique and its use procedure.
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Free Research Field |
消費者行動論
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