2015 Fiscal Year Final Research Report
Experimental research of persuasive effects of explicit/implicit message on explicit/implicit attitudes.
| Project/Area Number |
25380860
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Social psychology
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| Research Institution | Kansai University |
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Principal Investigator |
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| Co-Investigator(Renkei-kenkyūsha) |
ISHII Kunio 清泉女学院大学, 人間学部, 講師 (40705208)
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Keywords | 潜在態度 / 説得的コミュニケーション / IAT / 画像呈示 / 閾下呈示 / 顕在態度 / 喫煙 / 言語処理 |
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| Outline of Final Research Achievements |
Five researches were done for investigating the effects of subliminal messages and images on attitude change. So far persuasion research attended to explicit processes, new research would be expected to clarify the implicit processes under consciousness through testing the effects of subliminal presentation. In the results, subliminal message or image including inhibition did have a significant effect on the implicit attitude. And the strength of the stimuli was also had a meaningful influence on the attitude of smoking and the preference of tour location measured by IAT.
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| Free Research Field |
社会心理学
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