Customer behavior model using shopping path data by RFID

2014 Fiscal Year Final Research Report

• Project/Area Number: 25750131
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Social systems engineering/Safety system
• Research Institution: Tokyo University of Science
• Principal Investigator: SANO NATSUKI 東京理科大学, 理工学部, 助教 (60568971)
• Project Period (FY): 2013-04-01 – 2015-03-31
• Keywords: 消費者行動 / マーケティング / 応用統計 / データマイニング

Outline of Final Research Achievements

In this research, we propose customer behavior model in store to estimate customer's moving state by integrating customer shopping path data and transaction data. The proposed method provide measures to evaluate sales areas from the relation between estimated moving state and actual purchase incident. These evaluation measures of sales area are useful for effective sales promotion.
Although the shopping momentum effect that an purchase of products gives momentum in shopping, subsequent purchase possibility is increased is well known, we observed that some customers show shopping momentums effect by using the proposed model.

Free Research Field

応用統計学・マーケティング