Research on market design for the development of tourist destinations: towards formation of effective Japanese typed DMOs

2016 Fiscal Year Final Research Report

• Project/Area Number: 26360077
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Toyo University
• Principal Investigator: FURUYA HIDEKI 東洋大学, 国際地域学部, 教授 (80252013)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 観光 / DMO / 観光振興 / マーケティング

Outline of Final Research Achievements

This research clarified the market of Japanese and foreign travelers visiting Japan for Japanese typed DMO formation. First of all, A latent class analysis using questionnaire survey data showed how traveling characteristics such as the number of overnight trips,　companions, transportation modes and travel time of Japanese travelers are defined. Next, the combination of visited places in Japan extracted by a topic model applied to the data of foreign travelers visiting Japan showed the characteristics of foreign tourists’ behaviors. The findings advance our understanding of how to cooperate with other destinations and competing relationships among destinations. In addition, interview survey was conducted to illustrate excellent precedents of destination management organizations and town development organization in California, USA

Free Research Field

観光地計画，都市計画