2016 Fiscal Year Final Research Report
Management Strategies of Humantarian Support by Global Enterprise after the Great Tohoku Kanto Earthquake - Lessons Learnt for Future Disasters
| Project/Area Number |
26380452
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | University of Tsukuba |
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Principal Investigator |
POHL Martin 筑波大学, 人文社会系, 准教授 (40580105)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | Japan / Sponsorship / CSR / Germany / Management / Patronage |
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| Outline of Final Research Achievements |
The research was focussing on the question if humanitarian help by enterprise is an enlightened self-interest of companies or if they follow a strong control embedded in modern society. Two approaches can be found: patronage (German: Maezenatentum, soft criteria) and sponsorship (hard criteria). Depending on the company, both approaches were applied. An unexpected result was, that quite frequently the beneficiaries had difficulties accepting donations for various reasons. A side-effect, though not directly part of the research, was the finding, that both other foreign and Japanese companies acted quite similar as German companies. Unfortunally, many companies stopped their help within one year; their projects were short-term orientated.For giving orientation in future, a catalogue was developed to match the need of companies and the beneficiaries in the ethical context of society.
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| Free Research Field |
Management
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