A Study on Replacing Business Definition and its Process in Traditional Long-established Companies

2017 Fiscal Year Final Research Report

• Project/Area Number: 26380464
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Hiroshima University
• Principal Investigator: Okui Masaki 広島大学, 社会科学研究科, 准教授 (20363260)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 事業ドメイン / 事業コンテクスト / 脱コンテクスト化／再コンテクスト化 / 技術の使用価値 / 価値の二重性

Outline of Final Research Achievements

This research has focused on the diversity of value interpretation for technology, and has aimed to explain the transformation of business area from the viewpoint of the de-contextualization and re-contextualization from existing business definition.
The surveys were taken on brewing manufacturers such as Japanese rice wines and French wines, and reveal that there are two types of business context substitution. The results of these surveys suggest that discontinuous development of business will be a clue for various value interpretations of technology, and that will become a new knowledge for the study of business re-definition.

Free Research Field

経営情報論、経営戦略論