2016 Fiscal Year Final Research Report
An empirical study of IT-based innovation
| Project/Area Number |
26380498
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Management
|
|---|
| Research Institution | University of Tsukuba |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2014-04-01 – 2017-03-31
|
| Keywords | 情報通信技術 (IT) / イノベーション / 技術経営 / 開発活動 / プラットフォーム / コンテンツ / サービス / ドミナント・デザイン |
|---|
| Outline of Final Research Achievements |
Utilizing information technology (IT), companies can collect data about the consumption process of users. Based on such data, companies can design activities before and after providing product and/ or service to users and attain user satisfaction as a whole. This research tried to clarify how the innovation leveraging IT (IT-based innovation) affect the corporate behavior. As a result of the empirical research, we affirmed the result of the existing studies. In addition, we obtained new hypotheses about the corporate behavior and the IT-based innovation. Under the IT-based environment, companies aim to attain “moderate” differentiation and they adopt “flexible” business model. Such corporate activities result in the demand creation by the power of platform. To test these hypotheses, we need further empirical research.
|
| Free Research Field |
経営学
|
