2016 Fiscal Year Final Research Report
Structure for Health Care Marketing System intended Improvement of qualities on Medical Care Services
| Project/Area Number |
26380561
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Hirosaki University |
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Principal Investigator |
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | 医薬品流通 / 調剤薬局 / 地域医療 / 医療サービス / 医療マーケティング / 地域包括ケアシステム / 健康マーケティング |
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| Outline of Final Research Achievements |
It is necessary for seeking improvement of quality on medical care services to study health care marketing. To keep patient satisfaction points is basic of health care marketing. I can understand that it is necessary for health care services to coraborate with medical institutions and dispensing farmacies in the same area. Tasks of pharmacies are patient compliance instruction and health condition lecture. Personal pharmacist is instituted in 2016,their lecture relete health care marketing. Marketing strategies of dispensing farmacies depend on quality of health care services.
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| Free Research Field |
マーケティング
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