The Influence of Media Advertisements of Foreign Companies on Thai Culture: from the viewpoints of cultural anthropology and linguistics

2016 Fiscal Year Final Research Report

• Project/Area Number: 26580151
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Cultural anthropology
• Research Institution: Seinan Gakuin University
• Principal Investigator: KATAYAMA TAKAHIRO 西南学院大学, 国際文化学部, 教授 (90169475)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: タイ文化 / 海外企業 / メディア広告 / 広告 / グローバリゼーション / ローカルな文化 / ジェンダー / 社会階層

Outline of Final Research Achievements

Takahiro Katayama have collected data on media advertisements, ignboard advertisements and traffic advertisements, etc. in the city of Bangkok, Thailand and analyzed data collected in the viewpoint of cultural anthropology. Also Katayama have interviewed with Thai university students on the influences of Japanese companies’advertisements on Thai culture. Miharu Fuyuno have investigated on the advertisements of Thai, Japan and Korea by using subjective investigation analysis method. Both Katayama and Fuyuno have found the influences of Foreign companies’advertisements on Thai culture.

Free Research Field

文化人類学