The Design Strategy of Hyundai-Kia Motors: A Historical Research on the Nature and Evolution of Customer Value Creation
| Project/Area Number |
15K03698
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Ritsumeikan University |
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Principal Investigator |
CHOI EUGENE 立命館大学, テクノロジー・マネジメント研究科, 教授 (20589725)
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| Co-Investigator(Kenkyū-buntansha) |
延岡 健太郎 一橋大学, 大学院商学研究科, 教授 (90263409)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2017: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Keywords | 現代・起亜自動車 / 韓国自動車メーカー / デザインマネジメント / プロダクトデザイン / 顧客価値 / グローバル戦略 / デザイン・マネジメント / ブランド・マネジメント / 歴史分析 / 自動車 / 新商品開発 / 自動車のデザインとデザイナー / 自動車デザインの歴史 / 日韓自動車メーカー / グローバルデザイン戦略とイノベーション / デザイン・ブランド経営 / 意味的価値の本質探求 / 高付加価値創出の技術経営 / 自動車デザインにおける知識創造経営 / デザイン経営とブランド経営 |
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| Outline of Final Research Achievements |
Hyudai-Kia Motors' capability development in the specific perspective of design management such as exterior and interior styling was the essential focus of this research. This intended to bring in a new insight to our understanding of the significance of design management as a vital strategic resource in global perspective. A historical analysis of this scholarly investigation in the particular case of the South Korean latecomer was conducted, and the result was published as, Eugene Choi (2015) "Hyundai's Dynamics of Styling-Driven Capability Development: A Historical Analysis of the 1970s-1990s, International Journal of Automotive Technology & Management, Vol.15, No.3, pp.292-310. The implication of Choi's work also involved with the theoretical furtherance of Nobeoka's SEDA framework (Science-Engineering-Design-Art), and the next potential of this research would be explored in comparative historical analyses of Japanese-Korean automotive manufacturers' cases in design management.
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Report
(4 results)
Research Products
(14 results)
