Testing Attitude Change Hypotheses of eWOM Messages Based on Inference Space Model

Research Project

Project/Area Number	15K03752
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Commerce
Research Institution	Kindai University
Principal Investigator	FUJIMOTO Kazunori 近畿大学, 経営学部, 教授 (80424993)
Project Period (FY)	2015-04-01 – 2018-03-31
Project Status	Completed (Fiscal Year 2017)
Budget Amount *help	¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000) Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000) Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywords	ｅクチコミ / 態度変容 / 比較表現
Outline of Final Research Achievements	The inference space model is to quantify the degree of effort required to derive a conclusion from a message as "inference amount" and to explain the attitude change effect among messages from the perspective of the inference amount. The purpose of this research is to experimentally examine the unconfirmed hypotheses derived from the inference space model. Through experiments using fictitious eWOM messages, it was suggested that the messages with a smaller inference amount have a larger attitude change effect.

Report

(4 results)