Testing Attitude Change Hypotheses of eWOM Messages Based on Inference Space Model
| Project/Area Number |
15K03752
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kindai University |
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Principal Investigator |
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | ｅクチコミ / 態度変容 / 比較表現 |
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| Outline of Final Research Achievements |
The inference space model is to quantify the degree of effort required to derive a conclusion from a message as "inference amount" and to explain the attitude change effect among messages from the perspective of the inference amount. The purpose of this research is to experimentally examine the unconfirmed hypotheses derived from the inference space model. Through experiments using fictitious eWOM messages, it was suggested that the messages with a smaller inference amount have a larger attitude change effect.
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Report
(4 results)
Research Products
(4 results)
