| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2017: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2016: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Outline of Final Research Achievements |
Mass media health campaigns are effective at influencing health behavior at the population level. The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. In this study, we developed the systematic approach to identify potential beliefs to target in a mass media campaign to change behavior using a novel method to estimate the possible effect size of a small set of beliefs. As an example, we conducted nationwide survey on people’s believes about colorectal cancer screening to show how the proposed strategy can identify which belief to target.
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