A competitive advantage of a standard product with a service
| Project/Area Number |
15K17132
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Management
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| Research Institution | Toyo Gakuen University |
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Principal Investigator |
GOTO Satoru 東洋学園大学, 東洋学園大学現代経営学部, 准教授 (50732905)
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| Research Collaborator |
GEMBA Kiminori 法政大学, イノベーション・マネジメント研究科, 教授 (80313039)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 意味のイノベーション / プロダクト・サービス・システム / サービス / PSS / 標準化 / テクノロジー・エピファニー / サービタイゼーション |
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| Outline of Final Research Achievements |
This study examined the possibility of a service to contribute to Innovation of Meaning (IoM) and suggest the theoretical framework regarding to PSS and also investigated the case. This found that services guide users reconstruct meanings within the context of the dynamic cognitive process. This means PSS is an effective means of leveraging IoM.
IoM requires an integrated offering of a product as a first contact with users, and a service as their dynamic reconstruction process. From a practical point of view, this study offers managerial guidance for designing integrated products and services to elicit emotional satisfaction in users.
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Report
(4 results)
Research Products
(10 results)
