| Project/Area Number |
15K21001
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Economic theory
Commerce
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| Research Institution | Waseda University |
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Principal Investigator |
Takahashi Ryo 早稲田大学, 高等研究所, 助教 (40748349)
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| Project Period (FY) |
2015-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2016: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2015: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | 森林コーヒー / 環境保全 / 社会実験 / 購買行動 / 認証制度 / 実験経済学 / 消費者行動 / 環境認証 / Eye Tracker |
|---|
| Outline of Final Research Achievements |
In recent years, environmentally friendly products, such as products with environmental certification, have attracted increasing attention. Although the sales for environmentally friendly products in other developed countries have been growing, the sales in Japan remains very limited. In this study, I conducted the two experiments to identify the determinants of consumer behavior related environmentally friendly certified products in Japan.
The results of the laboratory experiment suggested that the visual attention toward the certified products significantly increased the probability of purchase. In addition, the providing the information related the certification system also affected purchasing behavior. The importance of information provision was also observed by the social experiment using the vending machines.
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