| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2018: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Outline of Final Research Achievements |
In this research, I analyzed the management of Omotenashi, Japanese hospitality, which is a unique Japanese service in the tourism industry, especially in the lodging industry for the business. First, I analyzed the word-of-mouth communication of the top 10 inn rankings across the country, searching for the factors that Omotenashi will get customer satisfaction in. As the result, I found factors related to customer satisfaction such as 1) employees 2) meals (breakfast and dinner), 3) rooms, 4) baths and facilities, and so on. In addition, I analyzed the cases of 4 organizations with a reputation for excellent Omotenashi, I found the 3 methods for sharing, practicing and creating excellent Omotenashi of individuals within the organization, and those organizations were comprehensive in their methods. I discussed that they are using all of them to deliver excellent Omotenashi. The results were presented in papers (10), books (2) and conference presentations (9).
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