| Project/Area Number |
18H00905
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Review Section |
Basic Section 07090:Commerce-related
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| Research Institution | Hitotsubashi University |
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Principal Investigator |
MATSUI Takeshi 一橋大学, 大学院経営管理研究科, 教授 (70323912)
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| Co-Investigator(Kenkyū-buntansha) |
鈴木 智子 一橋大学, 大学院経営管理研究科, 准教授 (20621759)
EDMAN Jesper 早稲田大学, 商学学術院, 准教授 (20615976)
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| Project Period (FY) |
2018-04-01 – 2022-03-31
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| Project Status |
Completed (Fiscal Year 2022)
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| Budget Amount *help |
¥17,030,000 (Direct Cost: ¥13,100,000、Indirect Cost: ¥3,930,000)
Fiscal Year 2021: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2020: ¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2019: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2018: ¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
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| Keywords | 言語 / 市場創造 / 制度理論 / 文化社会学 / 制度 / 消費文化理論 |
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| Outline of Final Research Achievements |
Our research results on market creation through language are in three main areas. First, as a global case, we researched the development of the Japanese comics market in the US. and published a research monograph, "Gatekeeping Foreign Cultural Products: Creation of the Japanese Comics Market in the US" by Yuhikaku in 2019. Second, as a domestic case, we researched the "zakka" market in Japan and presented the videography "Zakka: The Uncategorized Culture of Uncategorized Goods, An Oral History of an Uncategorized Man" at the annual conference of the Association for Consumer Research in 2019. The videography won the Best First-Time Videography Award. Third, as a domestic case, we conducted field research on the historical development of the Japanese cuisine industry in the US.
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| Academic Significance and Societal Importance of the Research Achievements |
第1に、研究書『アメリカに日本のマンガを輸出する』は、学術誌のみならず複数の新聞・雑誌の書評で、その学術的意義や社会的意義が高く評価された。これを背景に、その英語版改訂版が出版される予定である。第2に、Association for Consumer Research年次大会で発表したビデオグラフィーは、日本の大学研究者としては初めてBest First-Time Videography Awardを受賞し、国際的な評価を得た。第３に、海外事例「米国における日本食」についての現地調査の成果は、ハーバード燕京研究所、ニューヨーク大学社会学部などで報告されその学術的意義が評価された。
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