Online vs. Offline Competition and Consumer Search: A Theoretical Approach
| Project/Area Number |
18K12767
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 07040:Economic policy-related
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| Research Institution | Kyoto Sangyo University (2020)
Nagoya University of Commerce & Business (2018-2019) |
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Principal Investigator |
PAN CONG 京都産業大学, 経済学部, 助教 (30807425)
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| Project Period (FY) |
2018-04-01 – 2021-03-31
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| Project Status |
Completed (Fiscal Year 2020)
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| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2020: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2019: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2018: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | Online Competition / Consumer Heterogeneity / Online Regulation / Welfare Analysis / Strategic delegation / Market segmentation / Welfare effect / Consumer search / Free Entry / Online vs. Offline / Consumer Search / Welfare / Delegation / supplier encroachment / consumer heterogeneity / search / social welfare |
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| Outline of Final Research Achievements |
In this research, in the background of the competition between suppliers’ online stores and the incumbent brick-and-mortar retailers, I focused on consumers’ heterogeneity in their willingness to pay and their product searching behaviors. I employed a theoretical approach to explore how consumers’ decision-making affects online vs. offline competition and how the government should regulate firms’ entry through online channels. In this project, I accomplished six academic papers. One representative finding is that when consumers show sufficiently large heterogeneity towards products’ brands, firms’ zero-cost entry (through online channels) may negatively impact consumer surplus and total surplus.
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| Academic Significance and Societal Importance of the Research Achievements |
製造業者のオフラインチャネルとオンラインチャネルの間の競争関係について、競争政策と経営学の文脈では論議が幅広く続いているが、主な焦点を与えられたのは企業間の競争関係であった。本研究では、消費者側に焦点を与えて、異質的消費者の存在と消費者の探索行為を既存の産業組織論の理論モデルに取り入れることで、オンライン・オフライン競争を背景とした市場における企業間の競争関係を調べることができた。さらに、本研究で構築した理論モデルに厚生分析を取り入れて、想定されている市場環境から生まれてきた厚生の帰結を分析することで、オンラインチャネルの規制に関して、規制当局に政策上の示唆を提供することができた。
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Report
(4 results)
Research Products
(22 results)
