Strategic Management and Corporate Social Responsibility

Research Project

Project/Area Number	19530332
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Single-year Grants
Section	一般
Research Field	Business administration
Research Institution	Keio University
Principal Investigator	ISOBE Takehiko Keio University, 大学院・経営管理研究科, 教授 (30289110)
Project Period (FY)	2007 – 2009
Project Status	Completed (Fiscal Year 2009)
Budget Amount *help	¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000) Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000) Fiscal Year 2008: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000) Fiscal Year 2007: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywords	経営戦略 / 社会的責任 / 競争優位 / 環境マネジメント / 競争戦略
Research Abstract	This study investigates the relationship between corporate social responsibility and corporate performance. This study formulates the framework on initiatives of social activities, CSR strategy, and corporate performance. In special, this study focus on the "linking mechanism", which moderates the relationship between CSR and corporate performance. This study demonstrates that CRS strategies and activities themselves do not affect corporate performance, but linking mechanism affects the relationship between CSR and corporate performance.