Study of Concept to Brand of City Design

Research Project

Project/Area Number	20330091
Research Category	Grant-in-Aid for Scientific Research (B)
Allocation Type	Single-year Grants
Section	一般
Research Field	Commerce
Research Institution	Nagoya City University
Principal Investigator	KUNIMOTO Katsushi Nagoya City University, 大学院・芸術工学研究科, 教授 (90448720)
Co-Investigator(Kenkyū-buntansha)	TOKUYAMA Midue 名古屋市立大学, 大学院・経済学研究科, 准教授 (80363951)
Project Period (FY)	2008 – 2010
Project Status	Completed (Fiscal Year 2010)
Budget Amount *help	¥20,150,000 (Direct Cost: ¥15,500,000、Indirect Cost: ¥4,650,000) Fiscal Year 2010: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000) Fiscal Year 2009: ¥15,990,000 (Direct Cost: ¥12,300,000、Indirect Cost: ¥3,690,000) Fiscal Year 2008: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Keywords	都市デザイン / ブランド / マーケティング / サインシステム / デザインキャピタル / 都市ブランド / ランドマーク
Research Abstract	The summary of research : We prepared for documents collection and the making of about the experience value of the city standard and carried out the field work about some cities that attracted attention by the culture industry including the design. We examined the design of the sign system and conducted experiments of design about producing the sign system and website, studied the feasibility of "valuable experience" with the cooperation of Nagoya city. I summarized these date and report,making the date analysis and the mapping.