| Budget Amount *help |
¥16,510,000 (Direct Cost: ¥12,700,000、Indirect Cost: ¥3,810,000)
Fiscal Year 2012: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2011: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2010: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2009: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2008: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Research Abstract |
A comparative study of Thailand and Japan investigated how electronic commerce (EC) in developing countries can be used to attract customers from developed countries. Perceptions of and trust in the website were assessed, as was the willingness to using the EC website. The Thai participants tended to evaluate the quality of the website interface more highly and to trust it more than did the Japanese participants. Based on our results, customization strategies for EC in developing countries to attract customers from developed countries are discussed.
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