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Smart tourism destination development and value co-creation through big data

Research Project

Project/Area Number 20K12399
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 80020:Tourism studies-related
Research InstitutionWakayama University

Principal Investigator

Sano Kaede  和歌山大学, 観光学部, 准教授 (60707298)

Co-Investigator(Kenkyū-buntansha) 永田 修一  関西学院大学, 商学部, 准教授 (50546893)
佐野 宏樹  立命館大学, 経営学部, 准教授 (70779628)
Project Period (FY) 2020-04-01 – 2024-03-31
Project Status Completed (Fiscal Year 2023)
Budget Amount *help
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2022: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2021: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2020: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywordsスマートツーリズム・デスティネーション / ビッグデータ / サービス・ドミナント・ロジック / 価値共創 / エコシステム / 観光客行動パターン / 観光客行動 / 観光地エコシステム / 解釈レベル理論 / 観光客 / モビリティ / モビリティー / スマートツーリズム・エコシステム / ソーシャル・ビッグデータ / GPSビッグデータ / S-Dロジック / オープン・イノベーション / ビジネス・エコシステム
Outline of Research at the Start

スマートツーリズム・デスティネーション(Smart Tourism Destination, STD)は、観光地に競争優位をもたらすための市場戦略の方向の一つとして注目を浴びている。現状では,価値の共創者としての観光客の役割や、観光客,事業者,観光地の間の動的な相互作用についての知識が十分に蓄積されておらず、STDの構築と発展が停滞しているように考えられる。そこで、本研究では観光客から収集されたビッグデータの活用と、STDにおける価値共創を促進させるためにDMOが果たすべき役割に着目して、エコシステムとしてSTDを構築し、発展、維持させるための成功要因を究明する。

Outline of Final Research Achievements

During the research period, the following three main achievements were addressed. First, this study better understood tourists’ potential needs and information processing behaviors through the analysis of survey data and social big data. Second, based on the tourists’ spatial mobility patterns, this study explored the optimization model regarding how stakeholders can collaborate with each other in a certain destination through GPS big data analysis. Third, based on the analysis results of GPS big data collected from the international tourists and hotel distribution data in Osaka city, this study further attempted to build an ecosystem which is an outcome of value co-creation among all stakeholders in a destination.

Academic Significance and Societal Importance of the Research Achievements

スマートツーリズム・デスティネーションは,観光地に競争優位をもたらすための市場戦略の方向の一つとして注目を浴びているが、ステークホルダー間の動的な相互作用についての知識が十分に蓄積されておらず,スマートツーリズム・デスティネーションの構築と発展が停滞している。そこで本研究では、サービス・ドミナント・ロジックの理論を援用し、多様なビッグデータの解析によって観光客の潜在的ニーズを把握し、観光エリアと事業者による最適協業モデルを探索した。日本では,スマートツーリズムに本格的に取り組む都市や地域がまだ少なく,本研究で得られた知見は日本社会全体にとっても大きな実務的意味を持つと考えられる。

Report

(5 results)
  • 2023 Annual Research Report   Final Research Report ( PDF )
  • 2022 Research-status Report
  • 2021 Research-status Report
  • 2020 Research-status Report
  • Research Products

    (25 results)

All 2024 2023 2022 2021 2020 Other

All Journal Article (12 results) (of which Peer Reviewed: 10 results,  Open Access: 9 results) Presentation (10 results) (of which Int'l Joint Research: 5 results,  Invited: 6 results) Book (2 results) Remarks (1 results)

  • [Journal Article] Sustainable urban tourism with green-slow mobility: A case of Ikebukuro, Japan2024

    • Author(s)
      Hiroki Sano, Kaede Sano, Kumi Kato
    • Journal Title

      Journal of Responsible Tourism Management

      Volume: 4 Issue: 1 Pages: 94-106

    • DOI

      10.47263/jrtm.04-01-06

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] The effects of temporal distance and post type on tourists' responses to destination marketing organizations' social media marketing2024

    • Author(s)
      Kaede Sano, Hiroki Sano, Yuji Yashima, Hajime Takebayashi
    • Journal Title

      Tourism Management

      Volume: 101 Pages: 104844-104844

    • DOI

      10.1016/j.tourman.2023.104844

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 観光デジタルトランスフォーメーションによる競争優位性の高い観光地経営-価値共創の視点から2024

    • Author(s)
      佐野楓
    • Journal Title

      観光学評論

      Volume: 12 Pages: 47-66

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Tourists' willingness to contribute to smart tourism: a construal level theory perspective2023

    • Author(s)
      Sun Hao, Sano Kaede
    • Journal Title

      Journal of Hospitality and Tourism Insights

      Volume: (未定) Issue: 5 Pages: 2763-2785

    • DOI

      10.1108/jhti-07-2023-0483

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Data-driven market segmentation by tourists' mobility patterns: A methodological approach2022

    • Author(s)
      Sano, K., Sano, H., & Nagata, S.
    • Journal Title

      Wakayama Tourism Review

      Volume: 2 Pages: 49-51

    • DOI

      10.19002/10.19002.2.49

    • ISSN
      24363839
    • URL

      https://wakayama-u.repo.nii.ac.jp/records/2000166

    • Year and Date
      2022-03-31
    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Spatial Distribution of Accommodation Supply in Osaka City - A Policy Perspective2022

    • Author(s)
      Kaede Sano, Shuichi Nagata, Hiroki Sano
    • Journal Title

      Journal of Responsible Tourism Management

      Volume: 2 Issue: 2 Pages: 90-102

    • DOI

      10.47263/jrtm.02-02-06

    • Related Report
      2022 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] The metaverse in the tourism industry: A new horizon after the COVID-19 pandemic2022

    • Author(s)
      Kaede Sano, Hiroki Sano, Shuichi Nagata
    • Journal Title

      Wakayama Tourism Review

      Volume: 4 Pages: 32-35

    • Related Report
      2022 Research-status Report
    • Open Access
  • [Journal Article] Current Trends, Issues, and Future Directions of Smart Tourism Development through Big Data2022

    • Author(s)
      Sano, K.
    • Journal Title

      Journal of Information and Management

      Volume: 41(4) Pages: 98-109

    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Developing a Smart Tourism Destination through Social Big Data: Multiple Case Studies from Wakayama Prefecture2022

    • Author(s)
      Oike, H. & Sano, K.
    • Journal Title

      Tourism Studies

      Volume: 26 Pages: 1-15

    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Tourism Destination Image : Lessons learned and ways forward2021

    • Author(s)
      Li, S.Y. & Sano, K.
    • Journal Title

      観光学

      Volume: 25 Pages: 25-35

    • DOI

      10.19002/AA12438820.25.25

    • NAID

      120007165163

    • ISSN
      21852332
    • URL

      https://wakayama-u.repo.nii.ac.jp/records/2000623

    • Year and Date
      2021-09-30
    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Value co-creation and open innovationin urban smart tourism ecosystem development : A lens from service dominant logic2021

    • Author(s)
      Kaede Sano & Hiroki Sano
    • Journal Title

      Wakayama Tourism Review

      Volume: 1 Pages: 9-11

    • DOI

      10.19002/24363839.1.9

    • NAID

      120007019887

    • ISSN
      24363839
    • URL

      https://wakayama-u.repo.nii.ac.jp/records/2000148

    • Year and Date
      2021-03-29
    • Related Report
      2020 Research-status Report
    • Open Access
  • [Journal Article] Mobility Patterns of International Tourists: Implications for Responsible Urban Tourism2021

    • Author(s)
      Kaede Sano, Shuichi Nagata, Hiroki Sano, & Joseph M. Cheer
    • Journal Title

      Journal of Responsible Tourism Management

      Volume: 1 Pages: 88-111

    • DOI

      10.47263/jrtm.01-01-07

    • Related Report
      2020 Research-status Report
    • Peer Reviewed / Open Access
  • [Presentation] 人工知能が観光客の旅行意思決定プロセスに与える影響2024

    • Author(s)
      佐野楓、Husna Zainal Abidin、Caroline Scarles
    • Organizer
      サービス学会 第12回国内大会
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] 観光デジタル・トランスフォーメーションによる 競争優位性の高い観光地経営――価値共創とオープンイノベーションの視点から2023

    • Author(s)
      佐野楓
    • Organizer
      観光学術学会・第12回大会
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] Smart Tourism Development - Current trends and future challenges2023

    • Author(s)
      Kaede Sano
    • Organizer
      日本地域学会・第60回年次大会
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] マーケティング視点からの観光研究2023

    • Author(s)
      佐野楓
    • Organizer
      観光マーケティング研究会
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan2023

    • Author(s)
      Husna Zainal Abidin, Kaede Sano, Caroline Scarles
    • Organizer
      TTRA APac Conference 2023
    • Related Report
      2023 Annual Research Report
    • Int'l Joint Research
  • [Presentation] ツーリスト・モビリティの解析2023

    • Author(s)
      佐野楓、佐野宏樹、永田修一
    • Organizer
      サービス学会
    • Related Report
      2022 Research-status Report
  • [Presentation] Tracking international tourist's mobility in Osaka city2022

    • Author(s)
      Kaede Sano
    • Organizer
      International Conference on Sustainable Tourism and Hospitality 2022
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] Comparing the effects of cognitive and affective messages on tourist destination promotion2021

    • Author(s)
      Sano, K., Sano. H., Yashima, Y., & Takebayashi, H.
    • Organizer
      7th International Conference of the Euro-Asia Tourism Studies Association
    • Related Report
      2021 Research-status Report
    • Int'l Joint Research
  • [Presentation] Mobility-as-a-Service (MaaS) in sustainable torism destination development: A case study of Japan2021

    • Author(s)
      Sano, H. & Sano, K.
    • Organizer
      7th International Conference of the Euro-Asia Tourism Studies Association
    • Related Report
      2021 Research-status Report
    • Int'l Joint Research
  • [Presentation] Mobility Patterns of International Tourists: Implications for Responsible Urban Tourism2021

    • Author(s)
      Kaede Sano
    • Organizer
      Inaugural Publication of Journal of Responsible Tourism Management (JRTM)
    • Related Report
      2020 Research-status Report
    • Int'l Joint Research / Invited
  • [Book] Handbook on Tourism and Social Media2022

    • Author(s)
      Gursoy, D. and Kaurav, RPS (eds.)
    • Total Pages
      511
    • Publisher
      Edward Elgar Publishing
    • ISBN
      9781800371408
    • Related Report
      2021 Research-status Report
  • [Book] Tourism Development in Japan - Themes, Issues and Challenges2020

    • Author(s)
      Richard Sharpley, Kumi Kato (Eds)
    • Total Pages
      296
    • Publisher
      Routledge
    • ISBN
      9780367221478
    • Related Report
      2020 Research-status Report
  • [Remarks] 和歌山大学観光学部 佐野楓研究室

    • URL

      https://kaede-sano-lab.jimdosite.com/

    • Related Report
      2023 Annual Research Report 2022 Research-status Report 2020 Research-status Report

URL: 

Published: 2020-04-28   Modified: 2025-01-30  

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