| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Research Abstract |
In this study, I focused on small-towns in non-metropolitan areas and mountainous handicapped areas and researched on the effective resources to operate place-branding in these areas. To vitalizing these areas, it is probable method to apply place branding strategy by using such basic resources as beautiful nature, water resources, beautiful landscape and place-names. But we must wait for long time to appear obvious effects, and we must keep long-time conservation of these resources.
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