Advertising art theory - conceptual and institutional research on the creation of the Publicity Museum in France in the 1980s
| Project/Area Number |
22520109
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Aesthetics/Art history
|
|---|
| Research Institution | Chuo University |
|---|
Principal Investigator |
YOSHIDA NORIKO 中央大学, 総合政策学部, 准教授 (20433873)
|
|---|
| Project Period (FY) |
2010-04-01 – 2013-03-31
|
| Project Status |
Completed (Fiscal Year 2013)
|
| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
|
|---|
| Keywords | 美術史 / 芸術諸学 / フランス / ポスター / 広告 / 美術館 / 文化政策 / 国際情報交換 / 美学 / 西洋史 |
|---|
| Research Abstract |
At the end of the 19th century, "the highly artistic quality" of French posters had come to be deeply appreciated by the public and in academic-critical circles. In 1978, the creation of the Poster Museum in France helped contemporary French society solidified this view. In 1982, the change of name to the Publicity Museum reflected a relative decline in the perception of this "primary" value of posters in parallel with the growth of domestic multimedia-publicity industries. From 1981, a new cultural policy led by Jack Lang, Minister for Cultural Affairs of the French socialist Government, led to this reorganization of the Poster Museum, with the intention of promoting not only industrial creations, but also cultural and artistic fields judged to be of "minor" importance up until then.
|
Report
(4 results)
Research Products
(16 results)
