| Budget Amount *help |
¥17,940,000 (Direct Cost: ¥13,800,000、Indirect Cost: ¥4,140,000)
Fiscal Year 2014: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2013: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2012: ¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2011: ¥5,330,000 (Direct Cost: ¥4,100,000、Indirect Cost: ¥1,230,000)
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| Outline of Final Research Achievements |
This research aimed at investigating how the advanced ICT would affect diffusion of new products with network externalities theoretically and empirically. More specifically, we conceptualized several models on the relationships between virtual word-of-mouth, purchase intent and behaviors and tested the models with the data collected from consumers on such products as e-readers (e.g., Kindle) and smart phones (e.g., iPhone). In order to understand the diffusion mechanism of these products, we also performed qualitative research including face-to-face interviews with company people and key figures in the industry. We could publish several articles in the prestigious scholarly journal in innovation, the Journal of Product Innovation Management. We also presented 24 times at both domestic and international conferences during the grant term. In this sense, our research attained our original goal with high evaluation at international level.
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