Development of technology to understand the tourist type
Project/Area Number |
23614033
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Tourism Studies
|
Research Institution | National Institute of Advanced Industrial Science and Technology |
Principal Investigator |
YAMAMOTO Yoshinobu 独立行政法人産業技術総合研究所, サービス工学研究センター, 主任研究員 (90358284)
|
Co-Investigator(Kenkyū-buntansha) |
KITAJIMA Muneo 長岡技術科学大学, 工学部, 教授 (00344440)
|
Project Period (FY) |
2011 – 2013
|
Project Status |
Completed (Fiscal Year 2013)
|
Budget Amount *help |
¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2011: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
|
Keywords | 量的調査 / 質的調査 / 観光 / 回遊 / 高齢者 / 回遊行動 / ポスター発表 / 行動調査 / 顧客類型化 / 観光客 / 入浴 |
Research Abstract |
OSF-POS is a quantitative survey system we have developed. By the sophistication of this OSF-POS further, we have tried to set out the development of technology to research and estimate the composition of customer typology. When the customer typology is expected to have relationship with customers' movement or behavior, composition ratio of customer typology will be known by OSF-POS data in real time basis continuously. This data will also indicate the possible respondent of ethnomethodology survey. Reducing the cost of selecting the possible respondent of ethnomethodology survey drastically, the frequency of the survey will be much improved. We have done the research of events where the connection of customers' movements and their typology are well expected. The result suggests the potency to recognize the customers for qualitative research in real time basis.
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Report
(4 results)
Research Products
(12 results)