Budget Amount *help |
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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Research Abstract |
Use of location-based services has widely spread and we focused into location-based games developed for the cellular phone. Location-based games have some potentials for changing the consumers' mobile behavior and the regional brand value. By researches into providers, collaborating local businesses, and users of location-based games, we described on actualities of these games. Possibilities of the mobility of consumers and the enhancement of regional brand value have discussed.
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