2013 Fiscal Year Final Research Report
Research on the possibility of enhancing regional brand value by the collaboration of location-based games and local businesses
Project/Area Number |
23653107
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Research Category |
Grant-in-Aid for Challenging Exploratory Research
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Allocation Type | Multi-year Fund |
Research Field |
Commerce
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Research Institution | Wakayama University |
Principal Investigator |
SASAKI Sotaro 和歌山大学, 観光学部, 准教授 (00273871)
|
Project Period (FY) |
2011 – 2013
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Keywords | 位置情報ゲーム / 移動行動 / 地域ブランド |
Research Abstract |
Use of location-based services has widely spread and we focused into location-based games developed for the cellular phone. Location-based games have some potentials for changing the consumers' mobile behavior and the regional brand value. By researches into providers, collaborating local businesses, and users of location-based games, we described on actualities of these games. Possibilities of the mobility of consumers and the enhancement of regional brand value have discussed.
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