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The Economic Impacts of Digital Distribution: Theory and Evidence

Research Project

Project/Area Number 24330080
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypePartial Multi-year Fund
Section一般
Research Field Applied economics
Research InstitutionKobe University

Principal Investigator

Masayoshi Maruyama  神戸大学, 経営学研究科, 教授 (60135928)

Co-Investigator(Kenkyū-buntansha) 南川 和充  南山大学, 経営学部, 教授 (10295834)
鄭 潤チョル (鄭 潤徹)  慶應義塾大学, 商学部, 准教授 (10439218)
山下 悠  滋賀大学, 経済学部, 准教授 (10550056)
松井 建二  神戸大学, 経営学研究科, 教授 (20345474)
黄 りん  神戸大学, 経営学研究科, 教授 (40225363)
Project Period (FY) 2012-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥17,420,000 (Direct Cost: ¥13,400,000、Indirect Cost: ¥4,020,000)
Fiscal Year 2015: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2013: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2012: ¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Keywordsプラットフォーム・ビジネス / ツーサイド・マーケット / 間接ネットワーク効果 / デジタル・コンテンツ / インターネット / eコマース / プラットフォーム・ビンジネス
Outline of Final Research Achievements

Recently, advances in digital technology have revolutionized traditional distribution channels. Digital distribution has been prevalent, and content including music, books, video game, images and the like are delivered through digital means, usually via the internet instead of using physical media. In many industries such as telecommunications, broadcasting, newspapers, publishing, music, etc., the fusion of industries to destroy the boundaries of industries is currently in progress. In this research, we addressed the issue of the economic impacts of digital distribution from the standpoint of business economics in the form of a triple of case-based, theoretical, and empirical studies. We have investigated the relationship between the changes in business model and industrial structure and the social welfare. The results of our research have been reported at several international conferences and published in several international refereed journals.

Report

(6 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Annual Research Report
  • 2014 Annual Research Report
  • 2013 Annual Research Report
  • 2012 Annual Research Report
  • Research Products

    (41 results)

All 2017 2016 2015 2014 2013 2012 Other

All Journal Article (16 results) (of which Int'l Joint Research: 1 results,  Peer Reviewed: 15 results,  Acknowledgement Compliant: 3 results) Presentation (19 results) (of which Int'l Joint Research: 5 results) Book (1 results) Remarks (5 results)

  • [Journal Article] Process Innovation, Application Compatibility, and Welfare2017

    • Author(s)
      Masayoshi Maruyama and Yusuke Zennyo
    • Journal Title

      Information Economics and Policy

      Volume: forthcoming Pages: 1-12

    • DOI

      10.1016/j.infoecopol.2017.04.005

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] フランチャイズ契約の理論と実証2017

    • Author(s)
      丸山雅祥
    • Journal Title

      日本労働研究雑誌

      Volume: No. 678 Pages: 15-28

    • NAID

      40021047709

    • Related Report
      2016 Annual Research Report
  • [Journal Article] Asymmetric Payoffs and Spatial Competition2017

    • Author(s)
      Yusuke Zennyo
    • Journal Title

      Journal of Industry, Competition and Trade

      Volume: Vol. 17, No. 1 Issue: 1 Pages: 29-41

    • DOI

      10.1007/s10842-016-0229-9

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Competition between Vertically Differentiated Platforms2016

    • Author(s)
      Yusuke Zennyo
    • Journal Title

      Journal of Industry, Competition and Trade

      Volume: Vol. 16, Issue 3 Issue: 3 Pages: 309-321

    • DOI

      10.1007/s10842-016-0223-2

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Asymmetric Product Distribution between Symmetric Manufacturers Using Dual-Channel Supply Chains2016

    • Author(s)
      Kenji Matsui
    • Journal Title

      European Journal of Operational Research

      Volume: 248 Issue: 2 Pages: 646-657

    • DOI

      10.1016/j.ejor.2015.07.004

    • NAID

      120006489886

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Platform selection by software developers: Theory and evidence2015

    • Author(s)
      Maruyama, M., Flath, D., Minamikawa, K., Ohkita, K., & Zennyo, Y.
    • Journal Title

      Journal of the Japanese and International Economies (Elsevier)

      Volume: 38 Pages: 282-303

    • DOI

      10.1016/j.jjie.2015.10.003

    • NAID

      210000181164

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective2015

    • Author(s)
      Masayoshi Maruyama and Wu Lihui
    • Journal Title

      Journal of International Management

      Volume: 21 Issue: 3 Pages: 200-210

    • DOI

      10.1016/j.intman.2015.07.001

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Application Compatibility and Affiliation in Two-Sided Markets2015

    • Author(s)
      Masayoshi Maruyama and Yusuke Zennyo
    • Journal Title

      Economics Letters

      Volume: 130 Pages: 39-42

    • DOI

      10.1016/j.econlet.2015.02.019

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Revenue versus Incentive: Theory and Empirical Analysis of Franchise Royalties2014

    • Author(s)
      Masayoshi Maruyama and Yu Yamashita
    • Journal Title

      Journal of the Japanese and International Economies

      Volume: 34 Pages: 154-161

    • DOI

      10.1016/j.jjie.2014.06.002

    • NAID

      210000174348

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] How Consumer Characteristics Moderate Time effects on Online Purchase Preference: An Empirical Analysis2014

    • Author(s)
      Li, Zhen and Lin Huang
    • Journal Title

      Asia Marketing Journal

      Volume: 16 Issue: 3 Pages: 1-22

    • DOI

      10.15830/amj.2014.16.3.1

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Compatibility and the Product Life Cycle in Two-Sided Markets2013

    • Author(s)
      Masayoehi Maruyama, Yusuke Zennyo
    • Journal Title

      Review of Network Economics

      Volume: 12 Issue: 2 Pages: 131-155

    • DOI

      10.1515/rne-2013-0011

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Entry deterrence through credible commitment to transfer pricing at direct cost2013

    • Author(s)
      Kenji Matsui
    • Journal Title

      Management Accounting Research

      Volume: Vol.24, No.3 Issue: 3 Pages: 261-275

    • DOI

      10.1016/j.mar.2013.01.001

    • NAID

      120005842594

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Franchise Fees and Royalties : Theory and Empirical Results2012

    • Author(s)
      Masayoshi Maruyama, Yu Yamashita
    • Journal Title

      Review of Industrial Organization

      Volume: Vol.40,No.3 Issue: 3 Pages: 167-189

    • DOI

      10.1007/s11151-011-9323-7

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Strategic upfront marketing channel integration as an entry barrier2012

    • Author(s)
      Kenji Matsui
    • Journal Title

      European Journal of Operational Research

      Volume: Vol.220, No.3 Issue: 3 Pages: 865-875

    • DOI

      10.1016/j.ejor.2012.02.041

    • NAID

      120005842592

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Auditing Internal Transfer Prices in Multinationals under Monopolistic Competition2012

    • Author(s)
      Kenji Matsui
    • Journal Title

      International Tax and Public Finance

      Volume: Vol.19 Issue: 6 Pages: 800-818

    • DOI

      10.1007/s10797-011-9208-6

    • NAID

      120005842593

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Cost-based transfer pricing under R&D risk aversion in an integrated supply chain2012

    • Author(s)
      Kenji Matsui
    • Journal Title

      International Journal of Production Economics

      Volume: Vol.139, No.1 Issue: 1 Pages: 69-79

    • DOI

      10.1016/j.ijpe.2011.10.030

    • NAID

      120005842591

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Presentation] Freemium on Advertising Platform2016

    • Author(s)
      Yusuke Zennyo
    • Organizer
      APIOC 2016
    • Place of Presentation
      The Univeristy of Melbourne, Australia
    • Year and Date
      2016-12-13
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Freemium on Advertising Platform2016

    • Author(s)
      Yusuke Zennyo
    • Organizer
      43rd EARIE Annual Conference
    • Place of Presentation
      Nova School of Business and Economics, Lisbon, Portugal
    • Year and Date
      2016-08-27
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Unprofitable Process Innovation in Two-Sided Markets2015

    • Author(s)
      Yusuke Zennyo
    • Organizer
      Western Economic Association International, 90th Annual Conference
    • Place of Presentation
      Honolulu, Hawaii, USA
    • Year and Date
      2015-07-02
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Asymmetric Product Distribution between Symmetric Manufacturers Using Dual Marketing Channels2015

    • Author(s)
      Kenji Matsui
    • Organizer
      Western Economic Association International, 90th Annual Conference
    • Place of Presentation
      Honolulu, Hawaii, USA
    • Year and Date
      2015-07-02
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Positioning, Pricing and Firm Profits in Markets with Switching Costs2015

    • Author(s)
      Yuncheol Jeong
    • Organizer
      Western Economic Association International, 90th Annual Conference
    • Place of Presentation
      Honolulu, Hawaii, USA
    • Year and Date
      2015-07-02
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Asymmetric Product Distribution between Symmetric Manufacturers Using Dual Marketing Channel2015

    • Author(s)
      Kenji Matsui
    • Organizer
      American Marketing Association Winter Educators' Conference 2015
    • Place of Presentation
      San Antonio, USA
    • Year and Date
      2015-02-14
    • Related Report
      2014 Annual Research Report
  • [Presentation] Optimal Timing for Posting a Direct Price in an E-commerce Channel2014

    • Author(s)
      Kenji Matsui
    • Organizer
      e-Case & e-Tech 2014 Fall Session
    • Place of Presentation
      Tokyo
    • Year and Date
      2014-11-13
    • Related Report
      2014 Annual Research Report
  • [Presentation] Optimal Timing for Posting a Direct Price under Marketing Channel Conflict2014

    • Author(s)
      Kenji Matsui
    • Organizer
      IFSAM 12th World Congress
    • Place of Presentation
      Tokyo
    • Year and Date
      2014-09-02
    • Related Report
      2014 Annual Research Report
  • [Presentation] Optimal Timing for Posting a Direct Price under Channel Conflict2014

    • Author(s)
      Kenji Matsui
    • Organizer
      2014 Global Marketing Conference
    • Place of Presentation
      Singapore
    • Year and Date
      2014-07-17
    • Related Report
      2014 Annual Research Report
  • [Presentation] Behavior-Based Price Discrimination in Markets with Switching Costs and Staying Costs2013

    • Author(s)
      Jeong Yuncheol and Masayoshi Maruyama
    • Organizer
      Western Economic Association International, 10^<th> Biennial Pacific Rim Conference,
    • Place of Presentation
      Tokyo, Japan
    • Year and Date
      2013-03-16
    • Related Report
      2012 Annual Research Report
  • [Presentation] Information Sharing in a Mixed Market2013

    • Author(s)
      Kenji Matsui
    • Organizer
      Western Economic Association International, 10th Biennial Pacific Rim Conference
    • Place of Presentation
      Tokyo, Japan
    • Year and Date
      2013-03-16
    • Related Report
      2012 Annual Research Report
  • [Presentation] Direct marketing, channel conflict, and entry deterrence2013

    • Author(s)
      Kenji Matsui
    • Organizer
      American Marketing Association Summer Educators' Conference 2013
    • Place of Presentation
      Boston, USA
    • Related Report
      2013 Annual Research Report
  • [Presentation] Optimal Timing for Posting a Direct Price under Channel Conflict2013

    • Author(s)
      Kenji Matsui
    • Organizer
      American Marketing Association Summer Educators' Conference 2013
    • Place of Presentation
      Boston, USA
    • Related Report
      2013 Annual Research Report
  • [Presentation] Tax Accounting Regimes under Firm Entry Pressure: Separate Accounting versus Formula2013

    • Author(s)
      Kenji Matsui
    • Organizer
      American Accounting Association, Annual Meeting 2013
    • Place of Presentation
      Anaheim, USA
    • Related Report
      2013 Annual Research Report
  • [Presentation] Intrafirm Coordination through Transfer Pricing under Managers' Sequential Decisions2013

    • Author(s)
      Kenji Matsui
    • Organizer
      Asia-Pacific Management Accounting Association 2013 Annual Conference
    • Place of Presentation
      名古屋大学、日本
    • Related Report
      2013 Annual Research Report
  • [Presentation] Welfare Effects of Process Innovation in Two-Sided Markets: The Role of Compatibility Decisions2013

    • Author(s)
      Yusuke Zennyo
    • Organizer
      日本応用経済学会
    • Place of Presentation
      法政大学、日本
    • Related Report
      2013 Annual Research Report
  • [Presentation] Disclosure of Market Information in a Mixed Duopoly with Price Competition2012

    • Author(s)
      Kenji Matsui
    • Organizer
      24th Asian-Pacific Conference on International Accounting Issues
    • Place of Presentation
      Maui, USA
    • Year and Date
      2012-10-23
    • Related Report
      2012 Annual Research Report
  • [Presentation] The Nature of Supermarket Revolution in East Asia : With a Central Focus on the Empirical Analysis of Consumers' Shopping Behavior2012

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      2012 Global Marketing Conference
    • Place of Presentation
      COEX, Seoul, Republic of Korea
    • Year and Date
      2012-07-21
    • Related Report
      2012 Annual Research Report
  • [Presentation] Management Accounting System under Entry Threat : Cost-Based Transfer Pricing Choice2012

    • Author(s)
      Kenji Matsui
    • Organizer
      International Conference on Business and Information 2012
    • Place of Presentation
      Sapporo, Japan
    • Year and Date
      2012-07-04
    • Related Report
      2012 Annual Research Report
  • [Book] 経営の経済学:Business Economics 第3版2017

    • Author(s)
      丸山雅祥
    • Total Pages
      346
    • Publisher
      有斐閣
    • Related Report
      2016 Annual Research Report
  • [Remarks]

    • URL

      http://www.b.kobe-u.ac.jp/resource/staff/faculty/maruyama.html

    • Related Report
      2016 Annual Research Report
  • [Remarks]

    • URL

      http://www.b.kobe-u.ac.jp/en/staff/maruyama.html

    • Related Report
      2015 Annual Research Report
  • [Remarks]

    • URL

      http://www.b.kobe-u.ac.jp/en/staff/maruyama.html

    • Related Report
      2014 Annual Research Report
  • [Remarks] 神戸大学大学院経営学研究科教員紹介

    • URL

      http://www.b.kobe-u.ac.jp/en/staff/maruyama.html

    • Related Report
      2013 Annual Research Report
  • [Remarks]

    • URL

      http://www.b.kobe-u.ac.jp/en/staff/maruyama.html

    • Related Report
      2012 Annual Research Report

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Published: 2012-04-24   Modified: 2019-07-29  

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