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An integral approach of a cultural frame model and a decision making model for explaining pro-environmental behaviors

Research Project

Project/Area Number 24510056
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Environmental impact assessment/Environmental policy
Research InstitutionAomori University

Principal Investigator

KASHIWAYA Itaru  青森大学, 社会学部, 教授 (50316329)

Co-Investigator(Kenkyū-buntansha) SHIBUTANI Hirohide  青森大学, 社会学部, 教授 (40226189)
NAKAMURA Kazuo  青森大学, 社会学部, 准教授 (70584876)
SASAKI Teru  青森大学, 社会学部, 准教授 (70396597)
中村 和生  青森大学, 社会学部, 准教授 (70584879)
Project Period (FY) 2012-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2012: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Keywords環境配慮行動 / 地球温暖化 / エネルギー / 文化的フレーム / ヒューリスティック / 質問紙調査 / 省エネルギー / 再生可能エネルギー / 社会情動的選択性 / 北東北・北海道 / 意思決定モデル / 北東北
Outline of Final Research Achievements

The purpose of the study is to integrate a cultural frame model and rational and non-rational decision making models for explaining the pro-environmental behaviors related to the global warming. A survey was conducted in 5 northern Japanese cities with 1000 randomly selected samples. Pro-environmental behaviors were categorized based on results of the analysis into three different types of behaviors, energy saving, changing to eco-centric house hold appliances, and investing for eco-centric outcomes. Among the factors considered to be related to pro-environmental behaviors, the intension for action, interested in environmental issues, the social norm evaluation, and the personal creed were highly related to all three types of behaviors. A series of multiple regression analyses also supported the interacting effect on pro-environmental behaviors from the type of behaviors and decision making characteristics such as heuristics used by the participants.

Report

(4 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (2 results)

All 2015 2013

All Journal Article (1 results) (of which Peer Reviewed: 1 results) Presentation (1 results)

  • [Journal Article] 「フレーム」概念の検討―環境配慮行動の分析にむけて―2013

    • Author(s)
      中村 和生・柏谷 至・渋谷 泰秀・佐々木 てる
    • Journal Title

      青森大学・青森短期大学研究紀要

      Volume: 35(3) Pages: 73-94

    • NAID

      40019926353

    • Related Report
      2012 Research-status Report
    • Peer Reviewed
  • [Presentation] ウェブ社会調査におけるデバイスによる反応の相違に関する研究2015

    • Author(s)
      小久保 温・澁谷 泰秀・柏谷 至・吉村 治正・渡部 諭
    • Organizer
      情報処理学会第77回全国大会
    • Place of Presentation
      京都大学
    • Year and Date
      2015-03-18
    • Related Report
      2014 Annual Research Report

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Published: 2013-05-31   Modified: 2019-07-29  

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