The growing luxury market in East Asia and the role of Japanese department stores

• Project/Area Number: 24530540
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Kansai University
• Principal Investigator: FUJIOKA Rika 関西大学, 商学部, 教授 (00326480)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000); Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000); Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000); Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
• Keywords: ラグジュアリー / 奢侈品 / 百貨店 / ブランド / 東アジア / 特選 / ラグジュアリーブランド / 国際情報交換

Outline of Final Research Achievements

This study demonstrates that luxury brands did not automatically expand their market in Japan with the development of the Japanese economy and the increasing incomes of consumers. They depended on Japanese department stores to support the expansion of the luxury market in Japan. And for the department stores, the luxury market was a vital path for their continued development during the second half of the twentieth century. This development of the luxury market in Japan was different process from not only the Western luxury markets but also Chinese luxury market.

Research Products

• [Journal Article] European luxury big business and emerging Asian markets, 1960-2010 (2015)
  • Author(s): Pierre-Yves Donze and Rika Fujioka
  • Journal Title: Business History Volume: in press Issue: 6 Pages: 822-840
  • DOI: 10.1080/00076791.2014.982104
  • Peer Reviewed / Open Access / Acknowledgement Compliant
• [Journal Article] 高度成長期における百貨店の高級化と特選ブランドの役割 (2013)
  • Author(s): 藤岡里圭
  • Journal Title: 経済論叢 Volume: 第187巻第3号 Pages: 95-110
• [Presentation] The role of Japanese department stores in introducing affordable luxury goods into Japan (2014)
  • Author(s): Rika Fujioka
  • Organizer: Global luxury: organizational change and emerging markets in the luxury industry since the 1970s
  • Place of Presentation: University of Neuchatel (Switzerland)
  • Year and Date: 2014-11-07
• [Presentation] The effect of world expositions on the development of Japanese department stores (2014)
  • Author(s): Rika Fujioka
  • Organizer: 18th Annual Congress of the European Business History Association
  • Place of Presentation: Utrecht University (The Netherlands)
  • Year and Date: 2014-08-23
• [Presentation] Emerging Asian Markets and the Growth of the European Luxury Industry, 1960-2010
  • Author(s): Rika Fujioka and Pierre-Yves Donze
  • Organizer: 31st International Conference on Business History (Fuji Conference)
  • Place of Presentation: Kyoto University
• [Presentation] 日本における奢侈品市場の拡大と百貨店の役割
  • Author(s): 藤岡里圭
  • Organizer: 経営史学会関西部会大会
  • Place of Presentation: 大阪産業大学梅田サテライトキャンパス
• [Book] How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980-2010, in Pierre-Yves Donzé and Rika Fujioka (eds.), Global Luxury : Organizational Change and Emerging Markets Since the 1970s. (2018)
  • Author(s): Insoo Baek and Rika Fujioka
  • Publisher: Palgrave Macmillan