Management of International Music Festivals as Intangible Cultural Properties

• Project/Area Number: 24653090
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Business administration
• Research Institution: Kyoto Sangyo University
• Principal Investigator: OKI Yuko 京都産業大学, 経営学部, 教授 (80350685)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000); Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
• Keywords: ミッション / 価値観 / アイデンティティ / 人材育成 / 音楽祭 / 伝統文化 / イベント経営

Outline of Final Research Achievements

The value of international music festival as intangible cultural properties were analyzed in terms of tradition, innovation, and market. Main targets were major international music festivals such as the Bayreuth Opera Festival, Salzburg Music Festival, Lucerne Music Festival, BBC PROMS, Bregenz Music Festival, and Verona Opera Festival in Europe, and Santa Fe Opera in the States. In order to keep the Festival as intangible cultural asset value, the traditions of classical music, innovations in production, critical eyes from audience, and ability to see the future market are necessary.