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Adoptation to management environment change by Japanese companies and communication function: An empirical approach to human resource management and organizational structure of PR function.

Research Project

Project/Area Number 25380456
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Management
Research InstitutionHokkaido University

Principal Investigator

Miyabe Junichiro  北海道大学, メディア・コミュニケーション研究院, 研究員 (60374641)

Project Period (FY) 2013-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywords広報人材 / 広報組織 / 戦略広報 / 戦略実行 / 組織コミュニケーション / 広報効果
Outline of Final Research Achievements

The importance of public relations in corporate activities has been widely recognized by Japanese companies in recent years. This research tried to reveal detailed working of communication function of Japanese companies by focusing on HRM and staffing of PR department. We have constructed personnel change database covering 15 years.
The conclusions based on our data analysis can be summarized to following three points. PR managers in Japanese companies (1) are working under the life-long engagement with one company. They have deep understandings of corporate mission and vision, and have extensive and successful experience of effort toward realization of those mission and vision, (2) have working experience at various sections within a company. They have extensive human network within a company, that is, they have well-established informal communication channel, and (3) when moving out of PR: There exist senior managers with working experience of PR in various section of the company.

Report

(4 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • 2013 Research-status Report
  • Research Products

    (7 results)

All 2016 2015 2014 2013

All Journal Article (2 results) (of which Peer Reviewed: 2 results,  Acknowledgement Compliant: 1 results) Presentation (5 results) (of which Int'l Joint Research: 1 results)

  • [Journal Article] Practitioners’ efforts to communicate corporate values in Japan2016

    • Author(s)
      Hinako Suda & Junichiro Miyabe
    • Journal Title

      Public Relations Review

      Volume: 42 Issue: 2 Pages: 369-371

    • DOI

      10.1016/j.pubrev.2015.11.007

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] The new role of news release: What induced the change in linguistic expression in the news release?2013

    • Author(s)
      Juncichiro Miyabe and Hinako Suda
    • Journal Title

      Proceedings of 16th International Public Relations Research Conference

      Volume: 16 Pages: 480-497

    • Related Report
      2013 Research-status Report
    • Peer Reviewed
  • [Presentation] Job Rotation and Career Path of PR Managers: HRM and PR in Japanese companies2016

    • Author(s)
      Junichiro Miyabe
    • Organizer
      19th International Public Relations Research Conference
    • Place of Presentation
      Univ. of Miami
    • Year and Date
      2016-03-03
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 広報組織・人材論から考える“日本型”広報の可能性の検討 ―広報機能評価への定量的アプローチの試み―2015

    • Author(s)
      宮部潤一郎
    • Organizer
      日本広報学会 研究発表全国大会
    • Place of Presentation
      東京大学
    • Year and Date
      2015-09-11
    • Related Report
      2015 Annual Research Report
  • [Presentation] Assessing communication effort on the web: audience, functions, and messages2015

    • Author(s)
      Hinako Suda and Junichiro Miyabe
    • Organizer
      18th International Pblic Relations Research Conference
    • Place of Presentation
      University of Miami, Miami, Fl, USA
    • Year and Date
      2015-03-05 – 2015-03-07
    • Related Report
      2014 Research-status Report
  • [Presentation] 広報組織・人材論から考える“日本型”広報モデルの可能性への接近2015

    • Author(s)
      宮部潤一郎
    • Organizer
      日本広報学会PR理論研究部会
    • Place of Presentation
      大正大学
    • Year and Date
      2015-02-21
    • Related Report
      2014 Research-status Report
  • [Presentation] Capturing potential contribution of public relations to organizational success:2014

    • Author(s)
      Hinako Suda and Junichiro Miyabe
    • Organizer
      17th International Public Relations Research Conference
    • Place of Presentation
      University of Miami, Miami, Fl, USA
    • Related Report
      2013 Research-status Report

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Published: 2014-07-25   Modified: 2019-07-29  

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