| Project/Area Number |
25630213
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Civil engineering project/Traffic engineering
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| Research Institution | University of Tsukuba |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | スマートフォン / 行動変容 / 都市計画手法 / 地域計画 |
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| Outline of Final Research Achievements |
The progressive development of information technology and the appearance of smartphones have provided people with opportunities to obtain information daily from cyberspace, a kind of invisible city. Facilities and shops that compose a city transmit information that influences human activities. Under such circumstances, Online to Offline (O2O), which generates inducement from cyberspace to real space, is an important subject, namely visualization planning. It is expected to generate activities in cities by attracting customers to facilities and shops. This study examined the publicity provided by facilities and shops, and factors generating O2O based on model analysis results. Results clarified that management of internet-order services complements the attraction of customers for facilities and shops. Moreover, enthusiasm and youth of the staff are important to attract customers.
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