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Theoretical construction of gamification by social media analysis on the web

Research Project

Project/Area Number 25700032
Research Category

Grant-in-Aid for Young Scientists (A)

Allocation TypePartial Multi-year Fund
Research Field Web informatics, Service informatics
Research InstitutionThe University of Tokyo

Principal Investigator

Matsuo Yutaka  東京大学, 工学(系)研究科(研究院), 准教授 (30358014)

Project Period (FY) 2013-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥24,830,000 (Direct Cost: ¥19,100,000、Indirect Cost: ¥5,730,000)
Fiscal Year 2016: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2015: ¥6,240,000 (Direct Cost: ¥4,800,000、Indirect Cost: ¥1,440,000)
Fiscal Year 2014: ¥6,890,000 (Direct Cost: ¥5,300,000、Indirect Cost: ¥1,590,000)
Fiscal Year 2013: ¥7,930,000 (Direct Cost: ¥6,100,000、Indirect Cost: ¥1,830,000)
Keywordsウエブコンピューティンング / ゲーミフィケーション / 人工知能 / ウエブコンピューティング / 人口知能 / ウェブコンピューティング / ウェブ / ソーシャルメディア
Outline of Final Research Achievements

In this research, we analyze large amounts of data such as user logs on web services used by many people, and construct a theoretical framework for gaming to motivate users. We propose algorithms for optimizing services on the web, and verify the theory. Progress has advanced beyond the initial expectation and has earned high praise from the industry that is advancing adaptation of this method.
In addition to constructing web site optimization, short term and long term KPI design and introduction experiments were conducted, the effectiveness of the proposed algorithm was evaluated, and summarized and presented in the paper.

Report

(5 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Annual Research Report
  • 2014 Annual Research Report
  • 2013 Annual Research Report
  • Research Products

    (10 results)

All 2017 2016 2015 2014

All Journal Article (6 results) (of which Peer Reviewed: 4 results,  Open Access: 1 results,  Acknowledgement Compliant: 1 results) Presentation (4 results) (of which Int'l Joint Research: 1 results)

  • [Journal Article] A Product Network Based on Browsing and Purchase Behavior in E-Commerce2016

    • Author(s)
      飯塚修平、濱野将司、川上和也、萩原静厳、川上登福、浜田貴之、松尾豊
    • Journal Title

      電子情報通信学会論文誌D 情報・システム

      Volume: J99-D Issue: 1 Pages: 109-118

    • DOI

      10.14923/transinfj.2015JDP7050

    • ISSN
      1880-4535, 1881-0225
    • Year and Date
      2016-01-01
    • Related Report
      2015 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 多様性の導入による推薦システムにおけるユーザ体験向上の試み2016

    • Author(s)
      関 喜史、福島 良典、吉田 宏司、松尾 豊
    • Journal Title

      言語処理学会論文誌

      Volume: 24 Pages: 95-115

    • NAID

      130006832498

    • Related Report
      2016 Annual Research Report
  • [Journal Article] Twitter投稿文章とプロフィール情報を用いたPOI公式アカウント分類手法2016

    • Author(s)
      落合桂一、山田渉、深澤佑介、菊地悠、松尾豊
    • Journal Title

      情報処理学会論文誌

      Volume: 9 Pages: 11-22

    • NAID

      170000148034

    • Related Report
      2016 Annual Research Report
  • [Journal Article] ウェブサイト最適化問題の定式化と最適化手法の提案2014

    • Author(s)
      飯塚修平、松尾豊
    • Journal Title

      人工知能学会論文誌

      Volume: 29巻 Pages: 460-468

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] 転職履歴を用いたベンチャー企業評価2014

    • Author(s)
      上野山 勝也、松尾 豊
    • Journal Title

      情報処理学会論文誌

      Volume: 未定

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] ウェブページ最適化問題の定式化と最適化手法の提案2014

    • Author(s)
      飯塚 修平、松尾 豊
    • Journal Title

      人工知能学会論文誌

      Volume: 未定

    • NAID

      130004677737

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Presentation] バリエーションの提示がもたらす長期的効果に着目したウェブサイト最適化手法2017

    • Author(s)
      飯塚 修平,松尾 豊
    • Organizer
      人工知能学会全国大会
    • Place of Presentation
      愛知県名古屋市(ウィンクあいち)
    • Year and Date
      2017-05-23
    • Related Report
      2016 Annual Research Report
  • [Presentation] Wikipediaの編集履歴による各国のユーザ嗜好に基づいたコンテンツの分析2017

    • Author(s)
      野中 尚輝,中山 浩太郎,松尾 豊
    • Organizer
      人工知能学会全国大会
    • Place of Presentation
      愛知県名古屋市(ウィンクあいち)
    • Year and Date
      2017-05-23
    • Related Report
      2016 Annual Research Report
  • [Presentation] ユーザーのページビュー系列からのコンバージョン予測2017

    • Author(s)
      金子 貴輝,青井 順一,上野山 勝也,松尾 豊
    • Organizer
      人工知能学会全国大会
    • Place of Presentation
      愛知県名古屋市(ウィンクあいち)
    • Year and Date
      2017-05-23
    • Related Report
      2016 Annual Research Report
  • [Presentation] Website Optimization Problem and Its Solutions2015

    • Author(s)
      Shuhei Iitsuka and Yutaka Matsuo
    • Organizer
      Proceedings of KDD2015
    • Place of Presentation
      シドニー、オーストラリア
    • Year and Date
      2015-08-09
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research

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Published: 2013-05-21   Modified: 2019-07-29  

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