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Customer behavior model using shopping path data by RFID

Research Project

Project/Area Number 25750131
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Social systems engineering/Safety system
Research InstitutionTokyo University of Science

Principal Investigator

SANO NATSUKI  東京理科大学, 理工学部, 助教 (60568971)

Project Period (FY) 2013-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Keywords消費者行動 / マーケティング / 応用統計 / データマイニング / 統計モデル / センサーネット / RFID / ビッグデータ / RFID
Outline of Final Research Achievements

In this research, we propose customer behavior model in store to estimate customer's moving state by integrating customer shopping path data and transaction data. The proposed method provide measures to evaluate sales areas from the relation between estimated moving state and actual purchase incident. These evaluation measures of sales area are useful for effective sales promotion.
Although the shopping momentum effect that an purchase of products gives momentum in shopping, subsequent purchase possibility is increased is well known, we observed that some customers show shopping momentums effect by using the proposed model.

Report

(3 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • Research Products

    (8 results)

All 2014 2013

All Journal Article (5 results) (of which Peer Reviewed: 5 results,  Open Access: 2 results) Presentation (3 results)

  • [Journal Article] The Influence of Sales Areas and Bargain Sales on Customer Behavior in a Grocery Store2014

    • Author(s)
      N. Sano, K. Yada
    • Journal Title

      Neural Computing and Applications

      Volume: 26 Issue: 2 Pages: 355-361

    • DOI

      10.1007/s00521-014-1619-8

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Category Evaluation Method for Business Intelligence Using a Hierarchical Bayes Model2014

    • Author(s)
      Natsuki Sano, Katsutoshi Yada and Tomomichi Suzuki
    • Journal Title

      Proceedings of 13th IEEE International Conference on Cognitive Informatics & Cognitive Computing

      Volume: 13 Pages: 400-407

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Evaluation of Price Elasticity and Brand Loyalty in Milk Products2014

    • Author(s)
      Natsuki Sano, Syusuke Tamura, Katsutoshi Yada and Tomomichi Suzuki
    • Journal Title

      Procedia Computer Science (Proceedings of 18th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems)

      Volume: 35 Pages: 1482-1487

    • DOI

      10.1016/j.procs.2014.08.213

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Evaluation of Discount Effects Using Poisson Regression Based on Interaction2013

    • Author(s)
      Natsuki Sano and Tomomichi Suzuki
    • Journal Title

      Proc. of 2013 IEEE 13th International Conference on Data Mining Workshops

      Volume: 13 Pages: 234-241

    • DOI

      10.1109/icdmw.2013.73

    • Related Report
      2013 Research-status Report
    • Peer Reviewed
  • [Journal Article] Determining the Share of Product Categories on Discount Flyers Based on the Interaction Effect between Bargain Scale and Sales Area2013

    • Author(s)
      Natsuki Sano and Katsutoshi Yada
    • Journal Title

      Proc. of 12th IEEE International Conference on Cognitive Informatics & Cognitive Computing

      Volume: 12 Pages: 315-319

    • Related Report
      2013 Research-status Report
    • Peer Reviewed
  • [Presentation] 製品カテゴリーの基盤分類と時系列動向2014

    • Author(s)
      佐野夏樹・山中正彦
    • Organizer
      日本マーケティング・サイエンス学会第96回研究大会
    • Place of Presentation
      筑波大学
    • Year and Date
      2014-11-30
    • Related Report
      2014 Annual Research Report
  • [Presentation] RFIDデータを用いたショッピングにおける顧客行動のモデリング2013

    • Author(s)
      佐野夏樹・矢田勝俊・鈴木知道
    • Organizer
      日本ダイレクトマーケティング学会第12回全国研究発表大会
    • Place of Presentation
      明治大学
    • Related Report
      2013 Research-status Report
  • [Presentation] 階層ベイズモデルを用いた売場における購買要因の評価2013

    • Author(s)
      佐野夏樹・矢田勝俊・鈴木知道
    • Organizer
      日本品質管理学会第43回年次大会研究発表会
    • Place of Presentation
      大阪大学
    • Related Report
      2013 Research-status Report

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Published: 2014-07-25   Modified: 2019-07-29  

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