| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
|---|
| Outline of Final Research Achievements |
The world automobile market has rapidly expanded in emerging countries in the 2000s. Therefore automobile companies are required to deal not only with some developed markets but also emerging markets.
In this research, we examined the relationship between the market situation and the standardization of automobiles. An automobile company that adopted excessively strict standardization was unable to respond to the diversity of markets including emerging countries, and tried to improve the flexibility of the standardization method. On the other hand, an automobile company that adopted excessively flexible standardization was unable to respond to the cost levels of emerging countries, and tried to improve the strictness of the standardization method.
In other words, the response to the market had a strong influence on the degree of strictness or flexibility.
|
