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Paradigm conversion of the product development by design potential analysis

Research Project

Project/Area Number 26285097
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypePartial Multi-year Fund
Section一般
Research Field Commerce
Research InstitutionToyohashi University of Technology (2016-2017)
Kyoto Institute of Technology (2014-2015)

Principal Investigator

SAKAMOTO KAZUKO  豊橋技術科学大学, 工学部, 教授 (50379070)

Co-Investigator(Kenkyū-buntansha) 阿部 周造  横浜国立大学, 経営学部, 教授 (30060015)
木谷 庸二  京都工芸繊維大学, デザイン・建築学系, 准教授 (10299133)
河原林 桂一郎  静岡文化芸術大学, デザイン学部, 教授 (20387525)
Co-Investigator(Renkei-kenkyūsha) SUKIGARA Sachiko  京都工芸繊維大学, 工芸科学研究科, 教授 (30216303)
Research Collaborator Snelders Dirk  Delft University of Technology, Organising Product and Service Development, Professor
Project Period (FY) 2014-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥9,750,000 (Direct Cost: ¥7,500,000、Indirect Cost: ¥2,250,000)
Fiscal Year 2016: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2015: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2014: ¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Keywordsデザイン・ポテンシャル / 国際比較 / デザイン嗜好 / 美意識 / 尺度開発 / 文化特性 / デザイン感性 / 文化差異 / 製品開発 / 生理指標 / 購買行動 / デザインポテンシャル / デザイン・マーケティング / デザイン知識 / デザイン評価
Outline of Final Research Achievements

This research defined that design potential consisted of design participation, design knowledge, and design sensitivity. In addition, we conducted international comparison investigation by Netherlands, China, Bangladesh and Japan. By extracting the originality and similarity of each country, we aimed at knowledge derivation required in the case of market entry. In the process of investigation, a Japanese aesthetic sense and the actual condition of culture appeared. We investigated using a physiology index in order to grasp the actual condition. However, they were not able to clarify the difference in a design impression.
Finally we verified the design potential measure in the Netherlands, Japan, and India. As a result, the Netherlands of design advanced nations differed from Japan or India significantly. It turned out that this is effective as a measure of potential difference.

Report

(5 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Annual Research Report
  • 2015 Annual Research Report
  • 2014 Annual Research Report
  • Research Products

    (27 results)

All 2017 2016 2015 2014 Other

All Int'l Joint Research (3 results) Journal Article (8 results) (of which Peer Reviewed: 6 results) Presentation (16 results) (of which Invited: 1 results)

  • [Int'l Joint Research] デルフト工科大学(オランダ)

    • Related Report
      2017 Annual Research Report
  • [Int'l Joint Research] インド科学大学(インド)

    • Related Report
      2017 Annual Research Report
  • [Int'l Joint Research] デルフト工科大学(オランダ)

    • Related Report
      2016 Annual Research Report
  • [Journal Article] グローバル視点によるデザインへのアプローチ2017

    • Author(s)
      坂本和子
    • Journal Title

      繊維機械学会誌

      Volume: 70 Pages: 41-454

    • NAID

      40021282011

    • Related Report
      2017 Annual Research Report
  • [Journal Article] Visibility Evaluation Experiments of Optical Wireless Pedestrian-Support System Using Self-illuminating Bollard2016

    • Author(s)
      Saeko OSHIBA, Shunsuke IKI, Jyun YABUCHI, Yuki NAGAI,Yoshikazu MIZUTANI, Kumiko KAWABATA, Kanako NAKAGAWA,Kazunari MORIMOTO, Yoji KITANI, Saori KITAGUCHI
    • Journal Title

      ICIS2016, CPS

      Volume: 1 Pages: 1-8

    • Related Report
      2016 Annual Research Report
  • [Journal Article] The Effect of Color and Form of Sweets on Taste2015

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      iasdr2015 interplay

      Volume: 0 Pages: 1777-1792

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Second Opinipon Looks Better:Chioice of Travel Plans to Kyoto2015

    • Author(s)
      Shuzo Abe,Yoshiyuki Okuse,Yuki Mitomi, Takeshi Moriguchi
    • Journal Title

      Proceedings of The International Conference of Asian Marketing Associations

      Volume: 0 Pages: 37-48

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed
  • [Journal Article] HOW MANY HUMANITY ELEMENTS ARE NEEDED FOR DESIGN OF CHARACTER?2015

    • Author(s)
      Kazuko Sakamoyo,Fuko Hamasaki
    • Journal Title

      The Third International Conference on Design Creativity (3rd ICDC)Proceeding

      Volume: CD Pages: 1-8

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Design Elements: Examining Product Design Attribute that Make Sweets Appear more Delicious to Foreign Patrons2014

    • Author(s)
      Kazuko Sakamoyo
    • Journal Title

      2014 International Conference on Marketing and Management Sciences Proceeding

      Volume: CD Pages: 1-8

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] スイーツを美味しくするデザイン要素に関する研究2014

    • Author(s)
      坂本和子,藤戸幹雄,木谷庸二
    • Journal Title

      日本フードサービス学会年報

      Volume: 19 Pages: 62-75

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Cultural Influence to the Color Preference According to Product Category2014

    • Author(s)
      Kazuko Sakamoyo
    • Journal Title

      Kanei Engineering and Emotion Research (KEER)2014Proceeding

      Volume: CD Pages: 1-8

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Presentation] グローバル市場で成功するためのトレンド攻略2017

    • Author(s)
      坂本和子
    • Organizer
      第23回日本調理食品n研究会年次大会
    • Related Report
      2017 Annual Research Report
    • Invited
  • [Presentation] ブランドにおけるパッケージデザインの効力2017

    • Author(s)
      桐島崇茂・坂本和子
    • Organizer
      第101回日本マーケティングサイエンス学会研究大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 体験デザインにおける制約,及び障壁が与える効果・影響について2017

    • Author(s)
      佐藤壮一郎・小縣慎太郎・木谷庸二
    • Organizer
      第64回日本デザイン学会春季研究発表大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 製品デザインにおけるノスタルジア感情の生起要因2017

    • Author(s)
      塚本カイノ・木谷庸二
    • Organizer
      第64回日本デザイン学会春季研究発表大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] パッケージ上のキャラクターのジェスチャーが製品及びキャラクターの印象に及ぼす影響の研究2017

    • Author(s)
      治部晶子・ディロクワタナクウンカモンパン・木谷庸二
    • Organizer
      第64回日本デザイン学会春季研究発表大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] SNSにおける「いいね」がユーザーに与える心理的影響とその表示方法に関する研究2017

    • Author(s)
      川端久美子・中田悠理・木谷庸二
    • Organizer
      第64回日本デザイン学会春季研究発表大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 製品デザイン史におけるSci-Fiと「大衆未来観」の関係2017

    • Author(s)
      中部主貴・木谷庸二
    • Organizer
      第64回日本デザイン学会春季研究発表大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 経営学者から見たデザインの行方 -企業内デザイン組織&デザイナーの未来-2017

    • Author(s)
      森永泰史・竹川亮三・河原林桂一郎・和田精二・川原啓嗣
    • Organizer
      第19回日本感性工学会大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] キャラクターデザインの評価に関する認知科学的アプローチ2017

    • Author(s)
      南哲人・坂本和子・来田宣幸
    • Organizer
      第102回日本マーケティングサイエンス学会研究大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 購買場面に影響する自律神経活動の研究2016

    • Author(s)
      来田宣幸、坂本和子
    • Organizer
      第99回日本マーケティング・サイエンス学会研究大会
    • Place of Presentation
      東北大学・仙台
    • Related Report
      2016 Annual Research Report
  • [Presentation] ドキッとするデザインの審美性とは2016

    • Author(s)
      来田宣幸、坂本和子
    • Organizer
      第100回日本マーケティング・サイエンス学会研究大会
    • Place of Presentation
      ホテル阪急エキスポパーク・大阪
    • Related Report
      2016 Annual Research Report
  • [Presentation] 生理学指標を用いたデザイン評価2016

    • Author(s)
      坂本和子、来田宣幸
    • Organizer
      Design シンポジウム2016
    • Place of Presentation
      大阪大学・大阪
    • Related Report
      2016 Annual Research Report
  • [Presentation] キャラクターも顔が命? 好意をもたれるキャラクターデザイン2015

    • Author(s)
      立石知佳子,坂本和子
    • Organizer
      日本マーケティングサイエンス学会
    • Place of Presentation
      電通ホール(東京)
    • Year and Date
      2015-12-12
    • Related Report
      2015 Annual Research Report
  • [Presentation] Context Effects of Recommendations are Stronger than Those of Psychological Distance or Direction of Comparison2015

    • Author(s)
      Shuzo Abe,Yoshiyuki Okuse,Takashi Ideno,Yuki Tamari,Kazushisa Takemura
    • Organizer
      2015 Association for Consumer Research
    • Place of Presentation
      ニューオリンズ・アメリカ
    • Year and Date
      2015-10-02
    • Related Report
      2015 Annual Research Report
  • [Presentation] CSVとMOD-2 デザイン主導でCSRからCSVへ2015

    • Author(s)
      河原林桂一郎
    • Organizer
      日本感性工学会
    • Place of Presentation
      文化学園大学(東京)
    • Year and Date
      2015-09-01
    • Related Report
      2015 Annual Research Report
  • [Presentation] デザイン評価モデルの開発2014

    • Author(s)
      坂本和子, 木谷庸二, 河原林桂一郎
    • Organizer
      Designシンポジウム2014
    • Place of Presentation
      東京大学
    • Year and Date
      2014-11-11
    • Related Report
      2014 Annual Research Report

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Published: 2014-04-04   Modified: 2019-03-29  

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