| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
In Japan there many manufacturing retailers, especially small food manufacturing retailers, near local consumer markets. Retailers also take locations near consumer markets, but big retailers develop to the national market. Manufacturers generally develop to the local areas because of the advantages of location cost for the factory.
This research focuses upon the manufacturing retailer having the meaning of existence due to playing the distributive functions to small local markets and analyzes the difference of growth strategies in the local and national markets. It is concluded that there are both strategies of big manufacturing retailers aiming at expanding to national markets for the scale of economies and small manufacturing retailers aiming at local markets for the sustainability.
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