The process of innovation diffusion from the viewpoint of personal network analysis
Project/Area Number |
26780230
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Research Category |
Grant-in-Aid for Young Scientists (B)
|
Allocation Type | Multi-year Fund |
Research Field |
Management
|
Research Institution | Kindai University |
Principal Investigator |
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Project Period (FY) |
2014-04-01 – 2017-03-31
|
Project Status |
Completed (Fiscal Year 2016)
|
Budget Amount *help |
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
|
Keywords | イノベーションの普及 / 医薬品の普及 / パーソナル・ネットワーク / ネットワーク分析 / パーソナル・ネットワーク分析 |
Outline of Final Research Achievements |
The network of doctors as adopters of new medicines has an important influence in the diffusion process of innovation, namely, new medicines manufactured by pharmaceutical companies. In this research, I used network analysis to examine the personal network of doctors during the period of diffusion of new medicines and interpreted the results. Further, I investigated the MR(medical representative)’s activity by interviewing pharmaceutical companies.
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Report
(4 results)
Research Products
(3 results)