The process of innovation diffusion from the viewpoint of personal network analysis

Research Project

Project/Area Number	26780230
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Multi-year Fund
Research Field	Management
Research Institution	Kindai University
Principal Investigator	TSUTSUI Mariiko 近畿大学, 経営学部, 准教授 (40388492)
Project Period (FY)	2014-04-01 – 2017-03-31
Project Status	Completed (Fiscal Year 2016)
Budget Amount *help	¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000) Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000) Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000) Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Keywords	イノベーションの普及 / 医薬品の普及 / パーソナル・ネットワーク / ネットワーク分析 / パーソナル・ネットワーク分析
Outline of Final Research Achievements	The network of doctors as adopters of new medicines has an important influence in the diffusion process of innovation, namely, new medicines manufactured by pharmaceutical companies. In this research, I used network analysis to examine the personal network of doctors during the period of diffusion of new medicines and interpreted the results. Further, I investigated the MR（medical representative）’s activity by interviewing pharmaceutical companies.

Report

(4 results)