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Identifying the Characteristics of Japanese Spa Tourists through Benefit Segmentation

Research Project

Project/Area Number 26870551
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Commerce
Tourism Studies
Research InstitutionShukutoku University

Principal Investigator

Kamata Hiromi  淑徳大学, 経営学部, 講師 (00456287)

Project Period (FY) 2014-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2015: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywords観光客の旅行動機 / ベネフィット・セグメンテーション / 再訪意向 / 総合満足度 / バラエティ・シーキング / リラックス / 温泉客のモチベーション / リピート行動 / 満足度
Outline of Final Research Achievements

This study attempted to identify the characteristics of Japanese spa tourists through benefit segmentation. The results show that three segments exist: relaxation seekers, active tourists, and annual event seekers. It is also clear that “relaxing,” one of the motivations for tourists to visit spas, is important for all of these segments of tourists.
The relationship among motivation, overall satisfaction, and intention to revisit was also tested according to segment to derive the key factors that encourage revisits. The results indicate that overall satisfaction has a significant relationship with intention to revisit in all segments, but the motivations that are significantly related to intention to revisit differ by segment. Through more improved analysis, these results will be able to provide the key factors that determine repeat visits to spa destinations.

Report

(3 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • Research Products

    (7 results)

All 2017 2016 2015

All Journal Article (2 results) (of which Peer Reviewed: 2 results,  Open Access: 1 results,  Acknowledgement Compliant: 2 results) Presentation (5 results) (of which Int'l Joint Research: 3 results)

  • [Journal Article] Tourists’ Motivations and Repeater Segments in Japanese Spa Destinations2017

    • Author(s)
      Hiromi Kamata
    • Journal Title

      Kiralova, A. (Eds.) Driving Tourism through Creative Destinations and Activities, IGI Global.

      Volume: 未定

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] A Segmentation Analysis of Japanese Spa Tourists2016

    • Author(s)
      Hiromi Kamata
    • Journal Title

      Journal of Tourism and Services

      Volume: 未定

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Presentation] Differentiating Between Okinawa and Hawaii Tourists - The Motivations of Japanese Tourists2016

    • Author(s)
      Hiromi Kamata
    • Organizer
      International Academic Research Conference
    • Place of Presentation
      Zurich, Switzerland
    • Year and Date
      2016-08-04
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] The Relationship between Motivation, Overall Satisfaction, and the Intention to Repeat in Segmented Tourist -The Case of Japanese Spa Tourists2015

    • Author(s)
      Hiromi Kamata
    • Organizer
      World Research Summit for Tourism and Hospitality
    • Place of Presentation
      Orando, Florida, U.S.A.
    • Year and Date
      2015-12-15
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 温泉客の特徴―旅行動機,満足度,再訪意向の関係―2015

    • Author(s)
      鎌田裕美
    • Organizer
      日本マーケティング学会
    • Place of Presentation
      早稲田大学
    • Year and Date
      2015-11-29
    • Related Report
      2015 Annual Research Report
  • [Presentation] Japanese Wellbeing Tourists' Motivation Factors and the Segments2015

    • Author(s)
      Hiromi Kamata
    • Organizer
      Advances in Tourism Marketing Conference
    • Place of Presentation
      Joensuu, Finland
    • Year and Date
      2015-09-08 – 2015-09-10
    • Related Report
      2014 Research-status Report
  • [Presentation] Japanese Wellbeing Tourists' Motivation Factors and the Segments2015

    • Author(s)
      Hiromi Kamata
    • Organizer
      Advances in Tourism Marketing Conference
    • Place of Presentation
      Joensuu, Finland
    • Year and Date
      2015-09-08
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research

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Published: 2014-04-04   Modified: 2017-05-10  

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