1995 Fiscal Year Final Research Report Summary
Study of Corporate Activities of Japanese Companies in U.S.
| Project/Area Number |
05045015
|
|---|
| Research Category |
Grant-in-Aid for international Scientific Research
|
| Allocation Type | Single-year Grants |
|---|
| Section | University-to-University Cooperative Research |
|---|
| Research Institution | Kanagawa University |
|---|
Principal Investigator |
SAKUMA Masaru Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (30247308)
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
クレインバーグ ジル 米国カンザス大学, 経営学部, 助教授
ライツ ジョセフ 米国カンザス大学, 経営学部, 教授
スペンサー ドナルド 米国カンザス大学, 経営学部, 教授
テイラー マリリン 米国カンザス大学, 経営学部, 教授
TANNO Isao Associate Professor, School of Business Administration Kanagawa University Joint, 経営学部, 助教授 (70221405)
MATSUOKA Toshio Professor, School of Business Administration Kanagawa University, 経営学部, 教授
TSUNEISHI Keiichi Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (00039786)
NAKAYAMA Shigeru Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (40012348)
KINUGASA Yosuke Professor, School of Business Administration Kanagawa University, 経営学部, 教授
TANAKA Morihito Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (40221395)
CREINBERG Jill Professor, School of Business University of Kansas
REITZ Joseph Professor, School of Business University of Kansas
SPENCER Donald Professor, School of Business University of Kansas
TAYLOR Marilyn Professor, School of Business University of Kansas
|
|---|
| Project Period (FY) |
1993 – 1995
|
| Keywords | United States / Japanese Company / Foreign Direct Investment / Localization / Business Strategy / Marketing Strategy / Local Community / Labor Management / Contribution |
|---|
| Research Abstract |
This research on Study of Corporate Activities of Japanese Companies in the U.S.has designed as a joint research project with faculty members of the School of Business, University of Kansas in the United States. The purpose of this research is to find some key success factors of Japanese companies in the United State, which is active in the U.S.market and its business strategies, marketing policies, and community relations.
We find Kikkoman Corporation as a sample company of this research. Kikkoman has been in the U.S.for more than thirty years, and its main products are soy source for food which is originally, from Japan and very traditional product in Japan. Kikkoman's marketing effort to the U.S.market is dramatic and also valuable lessons for other companies in Asia which would like to go to other overseas markets.
When Kikkoman penetrated into the U.S.market, people in Wolworth town in State of Wisconsine were afraid of environmental problems of the town. The executives of Kikkoman sincerely explained to citizenz through various town meetings and created mutual understandings. The efforts paid by Kikkoman executives were excellent case of Japanese companies "localization" in overseas market through community relations.
As a matter of fact, Kikkoman's social activity in the town is extremely appreciated by the community. The company's donation to the local schools and scholarship program to students are promoting mutual reliances between Japan and the U.S.
|
