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1995 Fiscal Year Final Research Report Summary

Study of Corporate Activities of Japanese Companies in U.S.

Research Project

Project/Area Number 05045015
Research Category

Grant-in-Aid for international Scientific Research

Allocation TypeSingle-year Grants
SectionUniversity-to-University Cooperative Research
Research InstitutionKanagawa University

Principal Investigator

SAKUMA Masaru  Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (30247308)

Co-Investigator(Kenkyū-buntansha) クレインバーグ ジル  米国カンザス大学, 経営学部, 助教授
ライツ ジョセフ  米国カンザス大学, 経営学部, 教授
スペンサー ドナルド  米国カンザス大学, 経営学部, 教授
テイラー マリリン  米国カンザス大学, 経営学部, 教授
TANNO Isao  Associate Professor, School of Business Administration Kanagawa University Joint, 経営学部, 助教授 (70221405)
MATSUOKA Toshio  Professor, School of Business Administration Kanagawa University, 経営学部, 教授
TSUNEISHI Keiichi  Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (00039786)
NAKAYAMA Shigeru  Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (40012348)
KINUGASA Yosuke  Professor, School of Business Administration Kanagawa University, 経営学部, 教授
TANAKA Morihito  Professor, School of Business Administration Kanagawa University, 経営学部, 教授 (40221395)
CREINBERG Jill  Professor, School of Business University of Kansas
REITZ Joseph  Professor, School of Business University of Kansas
SPENCER Donald  Professor, School of Business University of Kansas
TAYLOR Marilyn  Professor, School of Business University of Kansas
Project Period (FY) 1993 – 1995
KeywordsUnited States / Japanese Company / Foreign Direct Investment / Localization / Business Strategy / Marketing Strategy / Local Community / Labor Management / Contribution
Research Abstract

This research on Study of Corporate Activities of Japanese Companies in the U.S.has designed as a joint research project with faculty members of the School of Business, University of Kansas in the United States. The purpose of this research is to find some key success factors of Japanese companies in the United State, which is active in the U.S.market and its business strategies, marketing policies, and community relations.
We find Kikkoman Corporation as a sample company of this research. Kikkoman has been in the U.S.for more than thirty years, and its main products are soy source for food which is originally, from Japan and very traditional product in Japan. Kikkoman's marketing effort to the U.S.market is dramatic and also valuable lessons for other companies in Asia which would like to go to other overseas markets.
When Kikkoman penetrated into the U.S.market, people in Wolworth town in State of Wisconsine were afraid of environmental problems of the town. The executives of Kikkoman sincerely explained to citizenz through various town meetings and created mutual understandings. The efforts paid by Kikkoman executives were excellent case of Japanese companies "localization" in overseas market through community relations.
As a matter of fact, Kikkoman's social activity in the town is extremely appreciated by the community. The company's donation to the local schools and scholarship program to students are promoting mutual reliances between Japan and the U.S.

  • Research Products

    (10 results)

All Other

All Publications (10 results)

  • [Publications] 衣笠洋輔: "日本企業が直面している構造的諸問題" 国際経営論集(神奈川大学). 10. 1-51 (1996)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 丹野 勲: "アジア企業の国際化" 国際経営フォーラム(神奈川大学). (予定). (1996)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 田中 則仁: "EXCELLENCY IN TRADITION" APEC HRD WORKING PAPER. (1995)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 中山 茂: "科学技術の戦後史" 岩波書店, 285 (1995)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] N. X.オアイン著 丹野勲 編訳: "概説ベトナム経済" 有斐閣, 272 (1995)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] Yosuke Kinugasa: "Structural Issues in Japanese Companies" International Management Review. 10. 1-51 (1996)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] Isao Tanno: "Internationalization of Asian Companies" International Management Forum (Kanagawa Univ.). F.Coming. (1996)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] Norihito Tanaka: "Excellency in Tradition" APEC Human Resources Development Working Paper. (1995)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] Shigeru Nakayama: Iwanami Publishing Company. Postwar History of Science and Technology, 285 (1995)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] Nguyen Xuan Oanh, Isao Tanno ed.translation: Yuhikaku Publishing Company, Japan (The Publishing House of Hochimin City, Vietnam). The New Investment Frontier in Southeast Asia, (1995)

    • Description
      「研究成果報告書概要(欧文)」より

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Published: 1997-03-04  

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