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1996 Fiscal Year Final Research Report Summary

MARKET CONCEPTS OF CAR : THE INTERACTION OF PROVIDER'S INTENTIONS AND CONSUMER'S PERCEPTIONS

Research Project

Project/Area Number 07453013
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionKOBE UNIVERSITY

Principal Investigator

ISHII Junzo  SCHOOL OF BUSINESS,KOBE UNIVERSITY,PROFESSOR, 経営学部, 教授 (50093498)

Co-Investigator(Kenkyū-buntansha) OOTSU Masakazu  DEPARTMENT OF ECONOMICS,WAKAYAMA UNIVERSITY,ASSOCIATE PRFESSOR, 経済学部, 助教授 (20243371)
SHOJI Kenichi  SCHOOL OF BUSINESS,KOBE UNIVERSITY,ASSOCIATE PROFESSOR, 経営学部, 助教授 (70127372)
YOSHIDA Junichi  SCHOOL OF BUSINESS,KOBE UNIVERSITY,PROFESSOR, 経営学部, 教授 (40210695)
Project Period (FY) 1995 – 1996
KeywordsMARKET CONCEPT / BRAND IDENTITY / DIALOGUE / AUTOMOBILITY / MULTI-OWNERSHIP / CAR / SUSTAINABILITY / TRANSPORTATION DEMAND MANAGEMENT
Research Abstract

Through this joint research, we could figure out a lot of valuable insighte which give use fire base for future research for market concepts and automobility.
Firstly, we do research the fomulation process of product concepts in the markets. On the way of the study, we meet again the so-called dialogue problem between wants and products. One of our important conclusions on this part of study is we should see the marketing process as 'communication' process. We claim that the basic problm in the new product development and marketing management is people tend to postulate liner and one-directional relationship between providers and consumers. We can that there is a ghost of bull-push-type marketing.
Secondly, we did questionaier survey for car-image and found the minus relationship between multi-ownership and a so-called family-car image. Thirdly, we discussed the road policy and the traffic congestion measures. We could figure out the modest logic of the relationship among car-ownership, car traffic and TDM.From the study, we claim that we should take account into the people's perception of cars when the government decide auto and road policy. And we feel we will be able to start the research of automobility and car-culture.

  • Research Products

    (12 results)

All Other

All Publications (12 results)

  • [Publications] 石井淳藏: "ブランドアイデンティティのダイナミクス" 神戸大学経営学部ディスカッション・ペ-パ-. 9646. 1-22 (1996)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 石井淳藏: "ルールは遅れてやってくる 意思決定者の不安の基礎にあるもの" 神戸大学経営学部ディスカッション・ペ-パ-. 9701. 1-23 (1997)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 吉田順一: "成熟消費社会をデザインする(1)" 情報(大阪デザインセンター). 104. 18-21 (1995)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 吉田順一: "成熟消費社会をデザインする(2)" 情報(大阪デザインセンター). 105. 18-21 (1995)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 吉田順一: "成熟消費社会をデザインする(3)" 情報(大阪デザインセンター). 106. 16-19 (1996)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 正司健一: "経済学的視点からの交通需要マネジメント:ロード・プライシングの有効性と受容性" 交通科学(大阪交通科学研究会). 26(2)(未刊). (1997)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 大津正和: "家族と自家用車:複数台保有とイメージ" 経済理論(和歌山大学). (7月号). (1997)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] J.ISHII: ""The Dynamics of Brand Identity"" Discussion Paper 9646, School of Business, Kobe University, Oct.22. 1996

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] J.ISHII: ""Can WE Postulate How to Understand the Market : the Dialogue of Products and Wants"" Discussion Paper 9701, Sehool of Business, Kobe University, Jan.23. 1997

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] J.YOSHIDA: ""Design Strategy in the Post Industrial Society ; (1), (2), (3)"" JOUHOU,OSAKA Desigm Center, No.104,105 and 106, Sept, Dec.1995 and Mar 1996, pp.18-21,18-21, and 16-19, J.

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] K.SHOJI: ""Why Transport Economists Love the Road-Pricing Idea? : A Review of TDM"" KOUTSU-KAGAKU (Transportation Science). Vol.19 No.2. (1997)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] M.OOTSU: ""Images of Car : the Impacts of Multi-Ownership"" KEIZAI-RIRON (Journal of Economic Theory), Wakayama University. July. (1997)

    • Description
      「研究成果報告書概要(欧文)」より

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Published: 1999-03-09  

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